Coach Sales Associate

About Coach

Coach is an American luxury leather goods and accessories house known for refined craftsmanship and accessible-luxury design. The brand operates globally and is part of Tapestry, Inc., a leading house of contemporary luxury brands. As an employer, Coach emphasizes product quality, client-centric retailing and opportunities for professional progression within an international retail network.

Coach seeks a Sales Associate to serve as a front-line brand ambassador at its Busan retail location. The successful candidate will deliver personalized shopping experiences, drive sales through product expertise and clienteling, manage omni-channel transactions, and execute daily store operations while maintaining luxury service standards and meeting individual and team sales KPIs.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to brand Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored recommendations tailored to customer needs
• Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
• Develop and execute personal sales plans and meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up to close sales
• Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
• Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
• Keep sales floor and stockroom clean, organized, and properly stocked in accordance with retail policies and asset protection procedures
• Process transactions efficiently including purchases, returns, exchanges, and online order pickups
• Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
• Assist teammates in functional areas as required to support store operations
• Foster a collaborative, trust-based team environment and encourage overall team performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors quickly, and maintain a calm, professional demeanor under pressure

Qualifications

• 1+ years of sales experience (luxury retail preferred)
• Knowledge of fashion trends and competitive landscape
• Experience with POS systems, basic computer proficiency (iPad, laptop, mobile POS), walkie-talkie operation, and ability to read price and release sheets
• Ability to work at a fast pace and physically manage retail environment (lift 25 lbs regularly, up to 50 lbs occasionally; climb, bend, kneel, and maneuver sales floor and stockroom)
• Strong English language proficiency

Skills

Experience

1+ years of sales experience, preferably in luxury retail environments. A combination of education and relevant experience will be considered.

Education

No specific educational requirements; demonstrated sales competency and fashion industry knowledge valued.

Workplace

Culture

Coach fosters a fast-paced, client-focused retail culture that values craftsmanship, creativity and commercial rigour. The workplace encourages professional development, diverse teams and a customer-first approach across its boutique network.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.