- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury house renowned for its leather goods and accessories, operating globally as part of the Tapestry portfolio. The brand blends New York heritage with contemporary design and places emphasis on craftsmanship, experiential retail and elevated client service across its boutiques and wholesale channels.
Coach seeks a Sales Associate to serve as a front-line brand ambassador at its Taichung store. The role centers on delivering personalized, elevated shopping experiences while meeting sales targets and supporting daily retail operations. The successful candidate will leverage clienteling tools, mobile POS systems, and omni-channel selling techniques to build lasting client relationships, drive revenue through strategic cross-selling and upselling, and maintain operational excellence in store maintenance, inventory management, and transaction processing.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team key performance indicators
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and adequately stocked; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor under pressure
Qualifications
- 1+ years of sales experience, preferably in luxury retail; knowledge of fashion trends and competitor offerings
- Proficiency with POS systems, basic computer skills including iPad and mobile POS platforms, walkie-talkie operation, and ability to read price and release sheets
- Ability to work at a fast pace; capable of regularly lifting 25 lb (occasionally up to 50 lb), climbing, bending, kneeling, and maneuvering the sales floor and stockroom
- Strong English language proficiency
- Flexible schedule availability to meet business needs, including evenings, weekends, peak seasons, and high-traffic retail days including public holidays
Skills
Experience
1+ years of sales experience, preferably in luxury retail. A combination of education and relevant experience will be considered. Preferred experience includes luxury retail background, social media proficiency, live-stream shopping or video demonstration capabilities, and advanced clienteling and data acquisition skills.
Education
No specific formal educational requirement stated; a high school diploma or equivalent is typically expected for entry-level retail positions.
Workplace
This position is based in Taichung, Taichung, Taiwan.
Explore jobs in Taiwan.
Culture
Coach fosters a client-centric, design-led retail culture rooted in New York creativity and artisanal craft. The workplace emphasises collaboration, personal development and delivering elevated in-store experiences that reflect the brand's premium positioning.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Associate», «Style Advisor», «Sales Consultant», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.