- Location
- 9 Rue Charras (View map)75009 ParisFrance
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house known for its craftsmanship in leather goods and contemporary take on modern American style. As a member of the Tapestry, Inc. portfolio, the brand operates a global network of boutiques and wholesale partners and emphasizes elevated customer experience, product storytelling and retail excellence.
Coach seeks a Sales Associate to serve as a brand ambassador in its retail environment, delivering elevated, personalized shopping experiences while meeting sales targets and supporting daily store operations. The role encompasses luxury retail service, omni-channel selling, clienteling, and team collaboration to drive brand loyalty and revenue through product expertise, client relationship management, and omni-channel selling capabilities including mobile POS and social selling platforms.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and well-stocked; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor under pressure
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Proficiency with POS systems and basic computer skills (iPad, laptop, Mobile POS)
- Knowledge of fashion trends and competitive landscape
- Strong English language proficiency
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally)
- Physical ability to climb, bend, kneel, and navigate sales floor and stockroom environments
- Luxury retail background (preferred)
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
Minimum 1 year of sales experience, preferably in a luxury retail environment. Knowledge of fashion trends and competitive landscape is essential. Experience with POS operation, basic computer proficiency, and familiarity with mobile selling technologies is required. A combination of relevant education and hands-on sales experience will be considered.
Education
No specific formal education requirement stated; a combination of education and relevant sales experience will be considered.
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Benefits
Inclusive and innovative working environment; internal mobility and career progression opportunities; 1 paid volunteering day per year with opportunities to participate in global volunteer projects; learning and development opportunities through the Ambassador Programme; regular social events; Equity, Inclusion & Diversity initiatives including employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme.
Culture
Coach cultivates a retail culture centered on craftsmanship, brand heritage and elevated client experiences. Team members are expected to embody the brand’s modern‑American aesthetic while collaborating in a fast‑paced, customer‑centric boutique environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Style Advisor», «Retail Associate», «Sales Advisor», «Customer Experience Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.