Coach Brand Ambassador
- Seniority
- Entry-Level
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house known for its craftsmanship in leather goods and contemporary take on modern American style. As a member of the Tapestry, Inc. portfolio, the brand operates a global network of boutiques and wholesale partners and emphasizes elevated customer experience, product storytelling and retail excellence.
Coach seeks a Sales Associate in New York, NY to deliver luxury client service and drive sales in a flagship boutique.
Role & Responsibilities
- Deliver personalised, high‑touch client service that fosters long‑term relationships and repeat business.
- Achieve and exceed individual and store sales targets through consultative selling and effective upselling.
- Execute clienteling activities using CRM to track preferences, follow up on leads and manage appointments.
- Maintain deep product knowledge and communicate product story, materials and craftsmanship to clients.
- Uphold visual merchandising standards and ensure the boutique is presentation‑ready at all times.
- Process transactions accurately using the point‑of‑sale system and handle cash/returns according to policy.
- Support stockroom operations including receiving, replenishment, inventory counts and loss‑prevention measures.
- Contribute to store events, local marketing initiatives and team sales strategies as required.
Qualifications
- Demonstrable customer service orientation with polished interpersonal skills and professional presentation.
- Strong verbal persuasion and active listening; ability to deliver tailored recommendations to luxury clients.
- Numeracy and attention to detail for sales reconciliation, cash handling and transactional accuracy.
- Flexible availability including evenings, weekends and seasonal peak periods.
- Legal authorization to work in the country of employment.
Skills
Experience
At least 1 year of retail sales experience; prior experience with a luxury or premium fashion brand is strongly preferred.
Education
High school diploma or equivalent; vocational training or certifications in retail or fashion desirable.
Workplace
This position is based in New York, New York, USA.
Culture
Coach cultivates a retail culture centered on craftsmanship, brand heritage and elevated client experiences. Team members are expected to embody the brand’s modern‑American aesthetic while collaborating in a fast‑paced, customer‑centric boutique environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Client Advisor», «Retail Sales Advisor», «Boutique Sales Consultant», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.