Coach Brand Ambassador
- Location
- Bordeaux Nouvelle-Aquitaine France
- Employment
- Contract
- Seniority
- Entry-Level
- Compensation
- €25,000–28,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 30, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Tapestry seeks a Brand Ambassador to represent Coach at Galeries Lafayette Bordeaux, driving brand visibility and customer engagement within the department store environment. Reporting to the Senior Regional Brand Ambassador, the successful candidate will deliver exceptional customer service, execute visual merchandising standards, coordinate in-store activations, and collaborate with store leadership to achieve sales targets and enhance brand loyalty. This part-time, 12-month contract role requires proficiency in retail customer service, clienteling strategies, and omni-channel retail operations.
Role & Responsibilities
- Deliver a seamless, elevated customer experience by leveraging brand training, tools, and resources to uphold exceptional service standards
- Proactively develop clienteling strategies and in-store event ideas, and support and co-host activations that drive engagement and sales
- Build strong partnerships with local retail teams to gain insights into customer profiles and emerging opportunities, and attend brand events to deepen market knowledge
- Track and analyse store performance against targets and present actionable plans to the Senior Regional Brand Ambassador when needed
- Identify growth opportunities by observing in-store activity, including new activations, local events, and omni-channel engagement strategies
- Build strong relationships with department store management to improve brand visibility and customer loyalty
- Execute visual merchandising guidelines and ensure new season collections are prominently displayed and aligned with delivery schedules
- Apply visual merchandising guidelines effectively during markdown periods, maintaining consistency with regional visual standards
- Manage product deliveries and replenishment, ensuring back-of-house areas are clean, organised, and well-maintained
- Complete trade reports promptly and communicate key product insights to the Senior Regional Brand Ambassador and Wholesale Sales team
- Collaborate with the Senior Regional Brand Ambassador to coordinate effective shopfloor coverage and optimal staffing levels
Qualifications
- Minimum of two years' experience in a retail environment
- Familiarity with department store operations, including customer service, merchandising, and sales strategies
- Strong communication, organisational, and analytical skills
- Knowledge of current industry trends and the ability to apply insights to enhance business outcomes
- Self-motivated and proactive approach to business development
- Collaborative team player passionate about contributing to a positive team culture
Skills
Experience
Minimum of two years' experience in a retail environment, with demonstrated expertise in customer service, sales, and visual merchandising within a department store or luxury retail setting.
Education
No specific educational qualification is mandated; however, secondary education or equivalent is expected. The employer emphasises the importance of drive, passion, agility, and willingness to learn over formal credentials.
Workplace
This position is based in Bordeaux, Nouvelle-Aquitaine, France.
Compensation
The base compensation for this position ranges from EUR 25,000 to EUR 28,000 per annum.
Benefits
Internal mobility and career progression, 1 paid volunteering day per year with opportunities to volunteer on global projects, learning and development opportunities, regular social events, equity inclusion and diversity initiatives including employee resource groups and regional inclusion councils, attractive employee discount, work anniversary recognition.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Ambassador», «Retail Brand Specialist», «Department Store Consultant», «Customer Experience Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.