- Employment
- Part-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury accessories and lifestyle house known for leather craftsmanship and contemporary design. The brand operates globally and is part of Tapestry, Inc., a multi-brand luxury group; as an employer it emphasizes product quality, customer experience and career mobility across retail, wholesale and corporate functions.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in its Taichung retail location. The successful candidate will deliver personalized, luxury-retail shopping experiences, build client relationships through expert product knowledge and styling guidance, and drive sales through omni-channel engagement including clienteling tools and social selling platforms. The role combines daily operational responsibilities—including cash wrap, inventory management, and visual merchandising—with active floor presence to meet individual and team sales targets.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team key performance indicators
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and well-stocked; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor under pressure
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail, with knowledge of fashion trends and competitive landscape
- Proficiency with POS systems, basic computer skills (iPad, laptop, mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Physical capability to work at a fast pace, regularly lift 25 lb (occasionally up to 50 lb), climb, bend, kneel, and navigate sales floor and stockroom
- Strong English language proficiency
- Luxury retail background and social media proficiency (preferred)
- Experience with live-stream shopping, video product demonstrations, clienteling systems, and data acquisition (preferred)
Skills
Experience
1+ years of sales experience in retail, preferably luxury retail. A combination of relevant education and practical sales experience will be considered.
Education
High school diploma or equivalent preferred; further education in fashion, business, or related fields is a plus.
Workplace
The role is situated in Taichung, Taichung, Taiwan.
Explore jobs in Taiwan.
Culture
Coach blends heritage craftsmanship with contemporary sensibility, fostering a retail culture that prizes client service, design appreciation and commercial rigor. Employees benefit from a fast-paced, collaborative boutique environment with clear pathways for development within the wider Tapestry group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Representative», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.