- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house known for its heritage in leather goods and accessories. The brand operates globally within the Tapestry group and combines artisan craftsmanship with contemporary design across boutiques and wholesale channels.
Coach seeks a Sales Associate to serve as the front-line brand ambassador in its Taipei location. The role combines luxury retail service, personalized styling, and omni-channel selling to deliver an elevated customer experience, build lasting client relationships, and drive sales through expert product knowledge and tailored recommendations. The successful candidate will meet personal and store sales goals while supporting daily operations, maintaining visual merchandising standards, and utilizing mobile POS and clienteling platforms to foster brand loyalty and revenue growth.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and well-stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage overall team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor in all customer interactions
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Proficiency with POS systems, basic computer skills (iPad, laptop, mobile POS), walkie-talkie use, and ability to read price and release sheets
- Ability to work at a fast pace and lift 25 lbs regularly (up to 50 lbs occasionally), with capability to climb, bend, kneel, and maneuver sales floor and stockroom environments
- Strong English language proficiency
- Knowledge of current fashion trends and competitive landscape
- Flexible schedule availability to work nights, weekends, peak seasons, and high-traffic retail days including public holidays
Skills
Experience
Minimum 1+ years of sales experience in a retail environment, with luxury retail experience preferred. Demonstrated ability to engage customers, drive sales metrics, and manage multiple priorities simultaneously in a fast-paced setting. Prior experience with clienteling systems, social media selling, or live-stream shopping is advantageous but not required.
Education
High school diploma or equivalent; additional retail certification or fashion/styling training is valued but not mandatory.
Culture
Coach places emphasis on craftsmanship, modern luxury and personalised client experiences. The workplace culture blends a fast-paced retail environment with a focus on mentorship, product expertise and brand storytelling.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.