Coach Boutique Assistant Manager

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Location
New YorkNew YorkUSA
Seniority
Manager
Posted
Apr 1, 2026

About Coach

Coach is a contemporary luxury leather‑goods and lifestyle brand within the Tapestry group. Renowned for craftsmanship and accessible luxury, Coach operates global boutiques and flagship stores, offering fast‑paced retail environments and structured development paths for retail leaders.

Coach seeks an Assistant Store Manager in New York, NY — lead sales, coach teams and deliver exceptional client experiences.

Role & Responsibilities

  • Support the Store Manager in achieving sales targets and store KPIs through coaching, floor leadership and proactive selling.
  • Lead, develop and motivate the sales team; conduct daily briefings, performance feedback and on‑the‑job training focused on clienteling and conversion.
  • Deliver outstanding client experiences by implementing Coach’s clienteling standards and ensuring personalized service for high‑value customers.
  • Oversee store operations including opening/closing procedures, cash handling, deposits and reconciliation to maintain operational integrity.
  • Manage merchandising and visual standards: execute floor moves, stock replenishment and seasonal sets to optimize sell‑through.
  • Control inventory and loss prevention: coordinate stock counts, receive shipments and enforce shrinkage mitigation protocols.
  • Ensure compliance with brand policies, health & safety regulations and local labour laws; act as store escalation for customer issues and incidents.

Qualifications

  • Proven retail leadership experience in luxury or premium fashion, with progressive responsibility leading teams.
  • Demonstrated ability to coach sales associates to achieve targets and improve conversion metrics.
  • Strong commercial acumen with experience managing inventory, cash procedures and basic P&L awareness.
  • Excellent interpersonal and communication skills, capable of building long‑term client relationships.
  • Flexibility to work retail hours including evenings, weekends and peak seasonal periods.

Skills

Team leadership Clienteling and relationship management Visual merchandising standards Inventory management and stock control Point‑of‑sale (POS) systems Cash handling and reconciliation KPI‑driven sales management Training and coaching

Experience

Typically 3+ years of retail experience, including at least 1 year in a supervisory or assistant manager role within luxury or premium fashion; proven track record of meeting sales targets and developing sales teams.

Education

High school diploma or equivalent required; tertiary qualification in business, retail management or fashion preferred.

Workplace

This position is based in New York, New York, USA.

Culture

Coach’s retail culture emphasizes elevated client service, attention to product craftsmanship and a performance‑oriented retail environment. Teams are collaborative and development‑focused, with a strong emphasis on mentoring and internal progression within the broader Tapestry group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Assistant Retail Manager», «Deputy Store Manager», «Retail Team Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.