Coach Boutique Assistant Manager

Location
Seniority Manager
Posted ✦ Today
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Coach seeks an Assistant Store Manager in New York, NY — lead sales, coach teams and deliver exceptional client experiences.

Overview

Coach is a contemporary luxury leather‑goods and lifestyle brand within the Tapestry group. Renowned for craftsmanship and accessible luxury, Coach operates global boutiques and flagship stores, offering fast‑paced retail environments and structured development paths for retail leaders.

Role & Responsibilities

  • Support the Store Manager in achieving sales targets and store KPIs through coaching, floor leadership and proactive selling.
  • Lead, develop and motivate the sales team; conduct daily briefings, performance feedback and on‑the‑job training focused on clienteling and conversion.
  • Deliver outstanding client experiences by implementing Coach’s clienteling standards and ensuring personalized service for high‑value customers.
  • Oversee store operations including opening/closing procedures, cash handling, deposits and reconciliation to maintain operational integrity.
  • Manage merchandising and visual standards: execute floor moves, stock replenishment and seasonal sets to optimize sell‑through.
  • Control inventory and loss prevention: coordinate stock counts, receive shipments and enforce shrinkage mitigation protocols.
  • Ensure compliance with brand policies, health & safety regulations and local labour laws; act as store escalation for customer issues and incidents.

Qualifications

  • Proven retail leadership experience in luxury or premium fashion, with progressive responsibility leading teams.
  • Demonstrated ability to coach sales associates to achieve targets and improve conversion metrics.
  • Strong commercial acumen with experience managing inventory, cash procedures and basic P&L awareness.
  • Excellent interpersonal and communication skills, capable of building long‑term client relationships.
  • Flexibility to work retail hours including evenings, weekends and peak seasonal periods.

Skills

Team leadership Clienteling and relationship management Visual merchandising standards Inventory management and stock control Point‑of‑sale (POS) systems Cash handling and reconciliation KPI‑driven sales management Training and coaching

Experience

Typically 3+ years of retail experience, including at least 1 year in a supervisory or assistant manager role within luxury or premium fashion; proven track record of meeting sales targets and developing sales teams.

Education

High school diploma or equivalent required; tertiary qualification in business, retail management or fashion preferred.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.

Culture

Coach’s retail culture emphasizes elevated client service, attention to product craftsmanship and a performance‑oriented retail environment. Teams are collaborative and development‑focused, with a strong emphasis on mentoring and internal progression within the broader Tapestry group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.