Coach Associate Store Manager
Coach in New York seeks an Assistant Store Manager to lead sales, coach teams and deliver luxury client service.
Overview
Coach is an American luxury accessories and lifestyle brand known for leather goods and contemporary design. The brand operates globally and is part of Tapestry, Inc., a luxury house that also includes other lifestyle brands. Coach is recognized for craftsmanship, elevated customer service and a retail network that spans flagship stores, boutiques and wholesale partners.
Role & Responsibilities
- Support the Store Manager in achieving sales targets and KPIs through daily coaching, floor leadership and proactive clientelling.
- Lead, train and develop sales associates to deliver exceptional luxury customer service and to maximize conversion and average transaction value.
- Oversee store operations including visual merchandising, inventory control, stock replenishment and accurate cash handling procedures.
- Manage staff scheduling, payroll-related tasks and ensure compliance with company policies and loss prevention procedures.
- Use CRM and POS systems to track client activity, follow up on leads and maintain strong, long-term client relationships.
- Drive local marketing and events execution in partnership with the Store Manager to build brand awareness and client acquisition.
Qualifications
- Proven leadership capability with the ability to motivate a retail team and influence performance.
- Excellent interpersonal and communication skills, with a strong focus on delivering a luxury client experience.
- Organizational rigor and attention to detail in operations, merchandising and inventory management.
- Ability to analyze sales metrics and translate insights into actionable coaching and floor strategies.
- Flexible availability including weekends and holidays, and the capacity to work retail hours as required.
Skills
Experience
Minimum of 2 years of progressive retail experience with at least 1 year in a supervisory or assistant management capacity, preferably within a premium or luxury fashion environment.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management or a related field preferred.
Workplace
The successful candidate will be located in New York, New York, USA. 1.625 luxury roles are listed in New York on Cerulean, 1148 posted in the last 48 hours. Across the New York region, Cerulean lists 1.746 open positions — 1169 listed in the past two days. Cerulean currently advertises 3.480 open roles in USA, including 1337 added in the last 48 hours.
Culture
Coach emphasizes design-led product, meticulous craftsmanship and a client-first retail philosophy. The workplace is collaborative and development-oriented, offering hands-on managerial experience within a global luxury retail network under the Tapestry umbrella.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.