Coach Assistant Store Manager
About Coach
Coach is an American luxury accessories brand known for its leather goods and modern approach to heritage craftsmanship. As part of the Tapestry group, Coach operates global retail and wholesale channels and emphasizes refined customer experience, product quality and commercial discipline across its boutiques.
Coach is hiring an Assistant Store Manager in Yulin Guomao, China. Lead store operations, drive sales and deliver luxury client service.
Role & Responsibilities
- Lead daily boutique operations, ensuring seamless client service and adherence to Coach visual and operational standards.
- Drive sales performance and execute local merchandising and promotional plans to achieve KPIs and targets.
- Independently manage the store in the absence of the Store Manager, including opening/closing procedures, cash handling and loss-prevention protocols.
- Coach, develop and schedule sales team members; recruit, onboard and deliver continuous training and performance feedback.
- Oversee inventory control, stock replenishment, receiving and regular stocktakes to maintain product availability and accuracy.
- Maintain CRM and clienteling activities to build long-term relationships with high-value customers and maximize repeat business.
- Produce timely store reports, analyse sales trends and recommend corrective actions to improve commercial performance.
- Ensure compliance with brand policies, local labour regulations and health & safety standards.
Qualifications
- Minimum 2–3 years' experience in luxury or premium retail, including at least one year in a supervisory or assistant manager role.
- Proven track record of meeting sales targets and leading a retail team in a high-traffic boutique environment.
- Strong commercial acumen with experience in inventory management, merchandising and basic financial controls.
- Excellent interpersonal skills with ability to provide exceptional client service and develop clienteling programmes.
- Flexibility to work retail hours including weekends, evenings and peak seasonal periods.
Skills
Experience
Previous experience in luxury fashion retail with responsibility for sales performance and team supervision. Demonstrated ability to run daily store operations independently, coach staff, and implement brand merchandising and clienteling strategies.
Education
High school diploma or vocational qualification required; bachelor's degree in business, retail management, hospitality or a related field preferred.
Workplace
This position is based in Yulin, Shaanxi, China, within easy reach of Xi'an.
Culture
Coach blends contemporary American luxury with a focus on accessible craftsmanship and strong customer relationships. The brand fosters a collaborative retail culture where commercial performance, personalised service and employee development are prioritised.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Boutique Assistant Manager», «Retail Floor Manager», «Store Operations Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.