Coach Assistant Store Manager

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach is seeking an Assistant Store Manager to partner with the Store Manager on sales performance, operational excellence and team development, while delivering exceptional customer experiences. The role covers sales planning and KPI management, recruitment and coaching, clienteling and digital engagement, store compliance and cross-functional collaboration. Flexible scheduling is required, including nights, weekends, peak season, high-traffic days and public holidays.

Role & Responsibilities

• Support the Store Manager in achieving sales goals through forecasting, planning and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Create an inclusive, high-energy environment that meets Coach service standards; resolve customer issues promptly and represent the brand in-store and in the community.
• Recruit, onboard and coach team members; foster a collaborative culture and build a talent pipeline aligned with the brand vision.
• Support virtual shopping, clienteling and customer data acquisition; use social media trends to enhance the customer experience.
• Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention and visual merchandising standards; maintain store safety and vendor relationships.
• Partner with leadership to interpret market trends, shape store strategies and share insights with district and corporate teams to drive cross-functional projects.
• Lead by example on the sales floor, deliver exceptional customer experiences and uphold Coach service standards.

Qualifications

• At least 1 year of leadership experience in retail or service industries; luxury or fashion experience preferred. A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast-paced environment.
• Ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving and conflict-resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
• Strong English language proficiency (for EU).
• Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days and public holidays.

Skills

Experience

At least 1 year of leadership experience in retail or service industries; luxury or fashion experience preferred.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.