Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 3, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Assistant Store Manager position in Xuzhou, China. Lead retail operations, sales, and team development at the Golden Eagle location.
Role & Responsibilities
- Drive sales performance and strategy execution by assisting the Store Manager with sales forecasting, planning, and category-driven initiatives; monitor key performance indicators (KPIs) and adjust strategies in real-time
- Deliver exceptional customer service by cultivating an inclusive, vibrant shopping environment aligned with Coach service standards; resolve customer issues promptly and serve as a brand ambassador in-store and throughout the community
- Lead talent recruitment, onboarding, and coaching; foster a collaborative culture and build high-potential teams that embody the brand's vision
- Support omnichannel and digital engagement initiatives including virtual shopping, clienteling (CRM), and customer data collection; leverage social media trends to enhance customer experience
- Ensure operational excellence by overseeing policy compliance across scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and manage vendor relationships
- Collaborate with senior management to interpret market trends, develop store strategy, and share insights with regional and corporate teams; drive cross-functional project implementation
Qualifications
- Bachelor's degree or higher
- 8+ years of retail experience, including 5+ years in retail management, preferably in upper-mid luxury consumer brands
- Professional integrity and demonstrated leadership excellence
- Exceptional organizational and team-building capabilities
- Strategic thinking and strong problem-solving skills
- Fluent English communication
Skills
Experience
8+ years of retail experience, with a minimum of 5 years in a retail management capacity. Experience at upper-mid luxury consumer brands is highly valued.
Education
Bachelor's degree or higher.
Workplace
The role is situated in Xuzhou, Jiangsu, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Director», «Deputy Store Manager», «Store Operations Manager», «Associate Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.