Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 8, 2026
About Coach
Coach is an international luxury fashion house known for leather goods, accessories and ready-to-wear. The brand operates within the Tapestry portfolio, a global house of consumer fashion labels, and combines contemporary design with artisanal craftsmanship. As an employer, Coach emphasises brand storytelling, customer-centric retail experiences and internal mobility across its regional and global network.
Coach is hiring an Assistant Store Manager for the Coach Trafford Centre store in Trafford, UK—lead sales, operations and team development.
Role & Responsibilities
- Support the Store Manager to achieve and exceed sales targets through forecasting, planning and execution of category initiatives.
- Lead by example on the sales floor, delivering Coach service standards and resolving customer issues promptly to protect brand reputation.
- Recruit, onboard and coach store staff; develop talent pipelines and drive team engagement and performance.
- Operate and optimise omni-channel services including virtual shopping, clienteling and customer data capture to enhance sales and retention.
- Oversee operational compliance: scheduling, payroll, HR processes, loss prevention, vendor relationships and adherence to visual merchandising standards.
- Monitor KPIs and market trends; collaborate with district and corporate teams to shape store strategies and share actionable insights.
Qualifications
- Minimum of 1+ years of leadership experience in retail or service environments; luxury or fashion retail background preferred.
- Demonstrable ability to lead, motivate and develop a sales team to exceed performance targets.
- Strong customer focus with proven experience delivering high-quality client experiences.
- Excellent verbal and written communication, problem-solving and conflict-resolution skills.
- Proficiency with Microsoft Office and retail point-of-sale / store management systems; understanding of omni-channel and clienteling practices.
- Willingness to work a flexible schedule including nights, weekends, peak seasons and public holidays.
Skills
Experience
At least 1 year of supervisory or leadership experience in retail or service industries; prior experience within luxury or fashion retail is advantageous.
Education
Secondary education or equivalent; a combination of formal education and relevant retail experience will be considered.
Workplace
The successful candidate will be located in Trafford, England, UK, with easy access to Manchester.
Benefits
Internal mobility and career progression; 1 paid volunteering day per year; learning & development via the Ambassador Programme; employee resource groups and regional inclusion councils; regular social events; attractive employee discount; compelling incentive programme.
Culture
Coach operates within the Tapestry group and promotes an inclusive, diverse and creative workplace where employee development and internal mobility are prioritised. The brand values courage, customer focus and collaboration, encouraging employees to innovate while delivering elevated client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Store Supervisor», «Client Experience Manager», «Retail Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.