Coach Assistant Store Manager

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Drive sales performance and strategy execution by assisting the Store Manager through sales forecasting, planning, and category activation to achieve targets; continuously monitor key performance indicators (KPIs) and adjust strategies as needed
• Deliver exceptional customer service by cultivating an inclusive, vibrant retail environment consistent with Coach standards; resolve customer issues promptly and effectively; serve as a brand ambassador within the store and community
• Lead and develop talent through recruitment, onboarding, and mentoring of team members; foster a collaborative culture and build a high-potential talent pipeline aligned with brand vision
• Implement omnichannel and digital engagement by supporting virtual shopping experiences, clienteling (customer relationship management), and customer data collection; leverage social media trends to enhance customer experience
• Ensure operational excellence by overseeing policy compliance—including scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and manage vendor relationships
• Collaborate and communicate with management to interpret market trends, develop store strategy, and share insights with regional and headquarters teams to drive cross-functional project delivery

Qualifications

• Proven experience in retail management or assistant management in a luxury retail environment
• Strong understanding of retail KPIs, sales forecasting, and inventory management
• Demonstrated ability to build, develop, and motivate high-performing retail teams
• Excellent customer service orientation and ability to model Coach service standards
• Proficiency with retail management systems and omnichannel/digital retail tools
• Understanding of visual merchandising, loss prevention, and compliance procedures

Skills

Experience

Minimum 2–3 years of retail management experience, preferably in luxury fashion or accessible luxury retail; prior experience as an assistant store manager or equivalent supervisory role is preferred

Education

High school diploma or equivalent; bachelor's degree in business, retail management, or related field is preferred

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.