- Location
- 333 Five Cities Drive, Suite 108 (View map)Pismo Beach, CA 93449USA
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 22, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach is seeking an Assistant Store Manager to partner with the Store Manager on sales performance, operational excellence and team development, while leading by example on the sales floor and delivering exceptional customer experiences. The role supports sales strategy, talent development, omnichannel engagement and store operations, and requires a flexible schedule that includes nights, weekends, peak season and public holidays.
Role & Responsibilities
- Support the Store Manager in achieving sales goals through forecasting, planning and implementing category initiatives; monitor KPIs and adjust strategies as needed.
- Create an inclusive, high-energy environment that meets Coach service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
- Recruit, onboard and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with the brand vision.
- Support virtual shopping, clienteling and customer data acquisition; leverage social media trends to enhance the customer experience.
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention and visual merchandising standards; maintain store safety and vendor relationships.
- Partner with leadership to interpret market trends, shape store strategies and share insights with district and corporate teams to drive cross-functional projects.
- Work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days and public holidays.
- Regularly lift at least 25 lbs, occasionally lift up to 50 lbs, and climb, bend, kneel and maneuver throughout the sales floor and stockroom.
Qualifications
- At least 1 year of leadership experience in retail or service industries; luxury or fashion experience preferred.
- A combination of education and experience will be considered.
- Strong customer focus and ability to thrive in a fast-paced environment.
- Proven ability to inspire and motivate teams to exceed performance standards.
- Excellent communication, problem-solving and conflict-resolution skills.
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
Skills
Experience
At least 1 year of leadership experience in retail or service industries; luxury or fashion experience preferred.
Workplace
This position is based in Pismo Beach, California, USA.
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Benefits
Medical, dental and vision insurance; 401(k); paid paternity and maternity leave; commuter benefits; disability insurance; tuition assistance.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Deputy Store Manager», «Assistant Boutique Manager», «Retail Floor Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.