Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Compensation
- $18.50–38.25/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 5, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks an Assistant Store Manager at its NYC flagship on Fifth Avenue to drive sales, operations, and team development in a luxury retail environment.
Role & Responsibilities
- Drive sales performance and achieve KPI targets by supporting the Store Manager in forecasting, planning, and implementing category initiatives aligned with Coach's strategic goals
- Deliver exceptional customer experiences that reflect Coach's service standards while creating an inclusive, high-energy retail environment
- Recruit, onboard, and develop team members; foster collaborative culture and build a strong talent pipeline aligned with brand vision and values
- Execute omni-channel initiatives including virtual shopping support, clienteling strategies, and customer data acquisition; leverage social media trends to enhance customer engagement
- Oversee operational compliance including HR processes, scheduling, payroll management, loss prevention, visual merchandising standards, and store safety protocols
- Collaborate with district and corporate leadership to interpret market trends, shape store strategies, and drive cross-functional projects
- Act as a brand ambassador both in-store and in the community, resolving customer issues promptly and maintaining vendor relationships
Qualifications
- Minimum 1+ years of leadership experience in retail or service industries
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Strong customer focus and ability to thrive in fast-paced environments
- Proficiency in Microsoft Office and retail management systems
- Knowledge of omni-channel services and clienteling strategies
- Ability to lift at least 25 lbs regularly (up to 50 lbs occasionally) and maneuver sales floor and stockroom
- Flexible schedule availability including nights, weekends, peak seasons, and high-traffic retail days
Skills
Experience
1+ years of leadership experience in retail or service industries; luxury or fashion background preferred. A combination of education and experience will be considered.
Education
Not specified; a combination of education and professional experience will be considered.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 18.50 to USD 38.25 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(K), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Associate Store Manager», «Store Manager - Assistant», «Retail Operations Associate», «Store Leadership Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.