Coach Assistant Store Manager
- Seniority
- Supervisor
- Posted
- Apr 1, 2026
About Coach
Coach is a global luxury accessories and lifestyle brand known for its leather craftsmanship and modern American aesthetic. The brand operates as part of Tapestry, Inc., a leading house of fashion brands, and combines heritage artisanal savoir‑faire with contemporary retail innovation and an emphasis on client experience.
Coach is hiring an Assistant Store Manager in New York, NY to drive sales, lead the team and uphold luxury client experience.
Role & Responsibilities
- Support the Store Manager in achieving sales targets through proactive selling, floor leadership and clienteling strategies.
- Coach, mentor and develop sales associates to deliver elevated customer service, product knowledge and brand standards.
- Lead daily store operations including opening/closing procedures, cash handling, POS reconciliation and banking.
- Oversee visual merchandising and presentation to ensure adherence to seasonal directives and brand guidelines.
- Manage inventory control processes: stock replenishment, receiving, transfers, cycle counts and shrink prevention.
- Build and maintain high‑value client relationships through CRM activity, follow‑up and personalized service.
- Create staff schedules, manage attendance and ensure compliance with labor regulations and company policies.
- Implement loss prevention procedures and maintain a safe, secure retail environment.
- Prepare and submit operational and sales reports; analyse store performance and recommend corrective actions.
Qualifications
- Proven supervisory experience in retail, preferably within premium or luxury fashion brands.
- Demonstrated ability to coach and develop a retail team to meet commercial objectives.
- Strong commercial acumen with a track record of meeting or exceeding sales targets.
- Exceptional interpersonal and communication skills; client‑focused and polished presentation.
- Proficiency in cash handling, basic financial reconciliation and retail KPIs.
- Flexibility to work evenings, weekends and holidays as required by retail trading hours.
Skills
Experience
Minimum of 2–3 years of hands‑on retail experience with at least some supervisory responsibility; experience in luxury or premium fashion retail strongly preferred.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management or a related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach cultivates a client‑centric, design‑driven culture that values craftsmanship, creativity and commercial excellence. The brand emphasizes colleague development, inclusive teamwork and a polished retail experience that reflects its luxury positioning.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Retail Assistant Manager», «Boutique Assistant Manager», «Store Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.