Coach Assistant Store Manager
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- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house best known for leather goods, handbags and accessories. Today the brand operates globally through a network of flagship boutiques and wholesale partners and is part of Tapestry, Inc., a multinational house of luxury and lifestyle brands. Coach is recognized for craftsmanship, accessible luxury positioning and a strong retail footprint in major shopping districts.
Coach — Assistant Store Manager in New York, NY. Lead boutique operations, sales and client experience for a luxury leather-goods brand.
Role & Responsibilities
- Support the Store Manager in achieving sales targets and KPIs through daily coaching, performance tracking and hands-on selling.
- Lead, develop and motivate the sales team to deliver elevated client experiences and sustained clienteling activities.
- Oversee daily store operations including scheduling, payroll controls, inventory accuracy, stock replenishment and loss-prevention procedures.
- Execute and maintain visual merchandising standards, floor moves and shop presentation to brand guidelines.
- Manage cash handling, POS transactions, store opening/closing procedures and reconciliation tasks.
- Prepare and submit operational and sales reports, assist with local marketing and promotional execution, and escalate merchandising or service issues as needed.
Qualifications
- Proven supervisory experience in retail, preferably within luxury or premium brands.
- Demonstrable track record of meeting or exceeding sales targets and coaching others to performance.
- Strong organisational aptitude with experience managing schedules, inventory and cash procedures.
- Excellent interpersonal and communication skills with a client-centric orientation.
- Flexible availability including evenings, weekends and peak retail periods.
Skills
Experience
Minimum 2+ years of supervisory or assistant-manager experience in retail; experience with luxury, accessories or fashion brands strongly preferred.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management or related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach fosters a customer-first, performance-driven retail culture grounded in craftsmanship and brand heritage. The workplace emphasises collaborative team development, training opportunities and a polished client service ethos consistent with global luxury retail standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Deputy Store Manager», «Retail Supervisor», «Sales Floor Supervisor», «Client Experience Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.