Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Posted
- Apr 1, 2026
About Coach
Coach is a global luxury lifestyle brand renowned for its contemporary American design and craftsmanship in leather goods and accessories. As part of the Tapestry group, Coach operates an international retail network and emphasizes elevated client service, product excellence, and a heritage-driven aesthetic. The brand offers career pathways across retail, product, and corporate functions within a fast-paced, design-led organisation.
Coach is hiring an Assistant Store Manager in New York, NY to support sales leadership, staff development and store operations.
Role & Responsibilities
- Support the Store Manager in achieving sales targets, KPIs and local store profitability through proactive coaching and execution.
- Lead, develop and motivate the sales team to deliver exceptional clienteling and personalised customer service.
- Drive daily store operations including opening and closing procedures, cash handling and reconciliation, and compliance with loss-prevention protocols.
- Oversee inventory control, stock replenishment and visual merchandising to maintain brand presentation and planogram standards.
- Manage staff scheduling, labour optimisation and assist with payroll and administrative tasks as required.
- Ensure full compliance with company policies, health & safety standards and local regulations.
- Analyse store performance data, provide actionable feedback to the team and implement corrective actions to improve conversion and average transaction value.
- Act as the store leader in the manager's absence, resolving client escalations and operational issues decisively.
Qualifications
- Proven retail supervisory experience, preferably within luxury fashion or premium accessories.
- Demonstrated ability to coach and develop store teams to meet sales objectives and deliver elevated service.
- Solid numerical aptitude and experience managing cash, tills and basic payroll or scheduling systems.
- Strong organisational skills with attention to visual merchandising and store presentation.
- Availability to work flexible hours including weekends, evenings and peak retail periods.
- High level of professionalism and the ability to represent a premium luxury brand.
Skills
Experience
Typically 3+ years of progressive retail experience with at least 1–2 years in a supervisory or assistant manager capacity; experience in luxury, fashion or premium retail environments strongly preferred.
Education
High school diploma or equivalent required; bachelor's degree in business, fashion merchandising or related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach cultivates a collaborative, design-driven culture that balances commercial rigor with creative expression. The retail environment prizes elevated client service, mentorship and opportunities for internal progression within the broader Tapestry portfolio.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Deputy Store Manager», «Retail Floor Supervisor», «Assistant Store Leader», «Client Experience Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.