Coach Assistant Store Manager

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Location
USA
└New York
└New York
Employment
Full-Time
Seniority
Manager
Posted
Apr 1, 2026

About Coach

Coach is a New York–based luxury accessories and leather-goods house known for contemporary design and craftsmanship. The brand is part of Tapestry, Inc., a global luxury lifestyle group, and operates a network of flagship stores and boutiques worldwide. As an employer, Coach emphasizes brand heritage, product quality and a retail environment driven by elevated client service and commercial performance.

Coach is hiring an Assistant Store Manager in New York, NY — lead sales, team development and store operations for a leading luxury leather-goods brand.

Role & Responsibilities

  • Support the Store Manager in driving sales and achieving store KPIs through targeted coaching, clienteling and promotional execution.
  • Lead daily store operations including opening/closing procedures, cash handling, merchandising standards and inventory control.
  • Coach, develop and schedule store staff; lead training initiatives to elevate selling skills, product knowledge and customer service.
  • Ensure visual merchandising and presentation standards are maintained to brand guidelines; execute floor moves and merchandising resets.
  • Monitor and manage shrinkage and loss-prevention protocols; enforce compliance with operational and safety policies.
  • Analyze sales and performance reports to identify opportunities, create action plans and communicate results to district leadership.
  • Deliver an exceptional client experience, handle escalated guest service issues and cultivate long-term relationships with high-value customers.

Qualifications

  • Proven leadership and people-management skills with ability to coach, motivate and develop a team.
  • Strong commercial orientation with experience meeting or exceeding sales targets and KPIs.
  • Demonstrated aptitude for clienteling, luxury customer service and relationship-building.
  • Excellent organizational skills and attention to operational detail (inventory, cash procedures, loss prevention).
  • Ability to interpret sales reports and translate data into actionable store-level plans.

Skills

Clienteling Visual merchandising Inventory management Loss prevention Sales forecasting and KPI analysis Team leadership and coaching Store operations and cash handling POS systems

Experience

Minimum three years of retail experience, including at least one to two years in a supervisory or assistant management role; prior experience in a luxury or premium brand environment is strongly preferred.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management, merchandising or a related field preferred.

Workplace

This position is based in New York, New York, USA.

Culture

Coach fosters a fast-paced, customer-centric retail culture grounded in craftsmanship and contemporary design. The workplace emphasizes collaborative teamwork, ongoing training and development, and a results-driven focus appropriate to a global luxury brand.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Assistant Manager», «Boutique Assistant Manager», «Deputy Store Manager», «Assistant Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.