Coach Assistant Store Manager
- Seniority
- Manager
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its craftsmanship in leather goods, handbags and accessories. The brand operates a global retail network and is part of Tapestry, Inc., a multi-brand fashion group. As an employer, Coach is recognized for blending heritage craftsmanship with contemporary retail experiences and investing in talent development across its boutiques and corporate functions.
Coach Assistant Store Manager in New York, NY — lead boutique sales, coach staff and manage daily store operations for Coach's luxury retail boutique.
Role & Responsibilities
- Support the Store Manager in achieving store sales targets and key performance indicators, driving conversion, average transaction value and retention.
- Coach, develop and schedule boutique staff to deliver exceptional, personalized client service consistent with brand standards.
- Lead floor operations including visual merchandising, product presentation, inventory control and replenishment to maximize sell-through.
- Ensure flawless clienteling through CRM usage, follow-up activity and management of client appointments and outreach.
- Manage daily store administrative tasks—opening/closing procedures, cash handling, till reconciliation and basic payroll/scheduling inputs.
- Maintain compliance with loss-prevention protocols, brand policies and local regulatory requirements.
- Act as on-duty manager when required, resolving client escalations and operational issues with poise and discretion.
Qualifications
- Proven supervisory or assistant management experience in retail, preferably within a luxury or premium fashion brand.
- Demonstrated ability to achieve sales targets and manage store-level KPIs.
- Excellent leadership skills with a track record of coaching, developing and motivating sales teams.
- Strong merchandising sensibility and attention to detail in product presentation.
- Sound judgment in cash handling, inventory control and loss-prevention practices.
Experience
Typically requires 2–4 years of progressive retail experience with at least 1–2 years in a supervisory or assistant management capacity; experience with luxury or premium brands is strongly preferred.
Education
High school diploma or equivalent required; tertiary education in business, retail management or a related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach’s retail environment emphasizes craftsmanship, elevated client service and team development. The company fosters a collaborative, performance-oriented culture where practical coaching and career progression are encouraged within a heritage luxury brand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Deputy Store Manager», «Retail Operations Supervisor», «Boutique Assistant Manager», «Store Sales Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.