Coach Assistant Store Manager
- Seniority
- Manager
- Posted
- Apr 1, 2026
About Coach
Coach is a leading American luxury accessories and lifestyle brand known for its craftsmanship and contemporary design. As part of Tapestry, Inc., Coach operates global retail, wholesale and digital channels and emphasizes a client-centric retail experience, product innovation and a commercially-driven retail organization.
Coach is hiring an Assistant Store Manager in New York, NY to support store leadership, drive sales and lead client experience.
Role & Responsibilities
- Support the Store Manager in achieving sales targets and local KPIs through daily coaching, performance management and tactical selling.
- Lead and develop the sales team via clienteling, training, feedback and career development to maintain elevated service standards.
- Execute visual merchandising and store presentation standards to align with brand directives and seasonal campaigns.
- Oversee daily store operations including cash handling, POS reconciliation, stock control, inventory replenishment and shrink prevention.
- Build and sustain high-value client relationships through proactive outreach, appointment management and personalized service.
- Create accurate schedules and manage labor to meet business needs while controlling store payroll and operational costs.
- Participate in recruitment, onboarding and performance reviews, and stand in for the Store Manager as required.
Qualifications
- Minimum 2+ years of supervisory or assistant-management experience in retail; luxury or premium fashion experience preferred.
- Proven track record of meeting or exceeding sales targets and developing retail teams.
- Strong interpersonal skills with an emphasis on clienteling and customer relationship management.
- Demonstrated ability to manage operations reliably, including cash handling, inventory and loss-prevention procedures.
- Flexible availability for retail hours, including weekends, evenings and holidays.
Skills
Experience
At least two years of frontline supervisory or assistant management experience in a retail environment, preferably within a luxury or premium fashion brand, with demonstrable sales leadership and team development results.
Education
High school diploma or equivalent required; post-secondary education in business, retail management or a related field is preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach fosters a commercial, client-focused retail culture that balances design heritage with contemporary energy. The brand values polished service, personal development and a collaborative store environment where leaders mentor teams to deliver memorable customer experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Store Supervisor», «Assistant Boutique Manager», «Retail Floor Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.