- Location
- Petaluma California USA
- Address
- 2200 Petaluma Blvd. North, Space 935, Petaluma, CA 94952 View map
- Employment
- Full-Time
- Seniority
- Supervisor
- Compensation
- $18.50–38.25/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury leather goods and accessories house known for refined craftsmanship and modern design. The brand operates globally as part of Tapestry, Inc., a multi-brand luxury group, and combines heritage product expertise with experiential retail and a focus on accessible-luxury positioning.
Coach seeks an Assistant Store Manager to partner with the Store Manager in driving sales performance, operational excellence, and team development at its Petaluma retail location. The role requires a leader who delivers exceptional customer experiences while upholding Coach's service standards, manages omni-channel engagement, and develops retail talent in a fast-paced luxury environment.
Role & Responsibilities
- Support Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed
- Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community
- Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision
- Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance customer experience
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
- Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects
Qualifications
- 1+ years of leadership experience in retail or service industries; luxury/fashion background preferred
- Strong customer focus and ability to thrive in a fast-paced environment
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies
- Ability to lift at least 25 lbs regularly (up to 50 lbs occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom
- Ability to work flexible schedule including nights, weekends, peak busy season, and high-traffic retail days
Skills
Experience
1+ years of leadership experience in retail or service industries; luxury or fashion background is preferred. A combination of education and relevant experience will be considered.
Education
No specific educational requirement stated; a high school diploma or equivalent is typically expected in retail leadership roles, with educational attainment measured in combination with relevant professional experience.
Workplace
This position is based in Petaluma, California, USA, within easy reach of San Francisco.
Explore jobs in the USA.
Compensation
The base compensation for this position ranges from USD 18.50 to USD 38.25 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Coach cultivates a client-focused, performance-driven retail culture grounded in craftsmanship and contemporary design. Stores prioritise collaborative team development, professional progression and delivering elevated service that reflects the brand’s luxury positioning.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager I», «Assistant Retail Manager», «Store Operations Supervisor», «Retail Operations Lead», «Deputy Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.