Coach Assistant Store Manager

Location
Seniority Manager
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Coach Assistant Store Manager in New York — lead sales, coach teams, and manage store operations for the Coach boutique.

Overview

Coach is an American luxury leather goods and accessories house known for refined craftsmanship and modern design. The brand operates globally as part of Tapestry, Inc., a multi-brand luxury group, and combines heritage product expertise with experiential retail and a focus on accessible-luxury positioning.

Role & Responsibilities

  • Drive store sales performance and achieve revenue, conversion and average-transaction-value targets through daily coaching and on-floor leadership.
  • Coach, develop and motivate sales associates; conduct regular performance feedback, training and mentoring to build selling capability and product knowledge.
  • Manage store operations including opening/closing procedures, cash handling, POS reconciliation and daily reporting to corporate standards.
  • Own merchandising execution and visual standards: ensure floor sets, product presentation and stock replenishment align with brand directives.
  • Administer staff scheduling, payroll control and labour optimisation while maintaining service levels during peak and off-peak periods.
  • Oversee inventory control and loss-prevention protocols, investigate discrepancies and collaborate with loss-prevention teams to reduce shrinkage.
  • Support recruitment, onboarding and probationary processes in partnership with regional HR and ensure adherence to company policies and employment law.
  • Act as the primary brand ambassador in the absence of the Store Manager, representing Coach to clients and local stakeholders.

Qualifications

  • Proven leadership capability with demonstrated experience supervising retail teams.
  • Strong commercial acumen with a track record of meeting or exceeding sales targets.
  • Excellent interpersonal and communication skills; able to coach and influence across all levels.
  • Organised, detail-oriented and able to manage competing operational priorities under pressure.
  • Flexible availability, including weekends and holiday trading periods.

Skills

Team leadership and staff development Visual merchandising and planogram execution Inventory control and loss-prevention practices Cash handling and POS operations Sales coaching and KPI management Customer experience and relationship building Scheduling and basic payroll oversight

Experience

Typically 2–4 years of progressive retail experience with at least 1 year in a supervisory or assistant manager role; luxury, fashion or accessories retail experience strongly preferred.

Education

High school diploma or equivalent required; tertiary qualification in business, retail management or fashion is preferred but not essential.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.

Culture

Coach cultivates a client-focused, performance-driven retail culture grounded in craftsmanship and contemporary design. Stores prioritise collaborative team development, professional progression and delivering elevated service that reflects the brand’s luxury positioning.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.