Coach Assistant Store Manager

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Location
New YorkNew YorkUSA
Seniority
Manager
Posted
Apr 1, 2026

About Coach

Coach is a leading American modern luxury house renowned for its leather goods and accessories. As part of Tapestry, Inc., Coach operates a global retail network and places strong emphasis on craftsmanship, elevated client service and commercial rigor across its boutiques.

Coach — Assistant Store Manager in New York, NY. Lead sales, coach boutique teams and deliver elevated client experiences for the luxury brand.

Role & Responsibilities

  • Drive store sales and KPI achievement through active selling, coaching and daily execution of commercial initiatives.
  • Coach, develop and motivate the sales team to deliver personalised luxury client experiences and consistent clienteling activity.
  • Ensure flawless store operations including opening/closing procedures, cash handling, inventory control and loss-prevention protocols.
  • Execute visual merchandising standards and maintain on-floor presentation to reflect brand directives and seasonal campaigns.
  • Assist the Store Manager with recruitment, scheduling, performance management and running of daily briefings.
  • Manage client relationship activities, follow-up processes and CRM/clienteling tasks to maximise retention and lifetime value.
  • Produce routine operational and sales reports, contribute to forecasting and support stock replenishment and allocation decisions.

Qualifications

  • Proven leadership capability with strong coaching and team-development skills.
  • Exceptional customer-service orientation with refined interpersonal skills for a luxury clientele.
  • Commercially minded with a track record of meeting or exceeding sales targets in retail.
  • Highly organised, reliable and able to operate under pressure in a fast-paced retail environment.
  • Flexible availability including evenings, weekends and public holidays; ability to travel occasionally for training if required.
  • Ability to perform physical tasks typical of retail operations (stock handling, long periods on foot).

Skills

Team leadership and coaching Clienteling and luxury customer service Visual merchandising and floor standards Inventory control and loss-prevention Sales reporting and KPI management POS systems and retail operations Scheduling and staff rostering Conflict resolution and performance management

Experience

Typically 3+ years of retail experience with at least 1 year in a supervisory or assistant management role; experience within luxury or premium fashion brands strongly preferred.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management or related field preferred.

Workplace

This position is based in New York, New York, USA.

Culture

Coach blends American design sensibility with modern luxury retail discipline, fostering a collaborative and development-focused store environment. Teams are client-centric and results-driven, with an emphasis on mentoring and professional progression within the wider Tapestry group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Deputy Store Manager», «Retail Supervisor», «Assistant Boutique Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.