Coach Assistant Store Manager

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Seniority Manager
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Coach — Assistant Store Manager in New York, NY. Lead sales, coach boutique teams and deliver elevated client experiences for the luxury brand.

Overview

Coach is a leading American modern luxury house renowned for its leather goods and accessories. As part of Tapestry, Inc., Coach operates a global retail network and places strong emphasis on craftsmanship, elevated client service and commercial rigor across its boutiques.

Role & Responsibilities

  • Drive store sales and KPI achievement through active selling, coaching and daily execution of commercial initiatives.
  • Coach, develop and motivate the sales team to deliver personalised luxury client experiences and consistent clienteling activity.
  • Ensure flawless store operations including opening/closing procedures, cash handling, inventory control and loss-prevention protocols.
  • Execute visual merchandising standards and maintain on-floor presentation to reflect brand directives and seasonal campaigns.
  • Assist the Store Manager with recruitment, scheduling, performance management and running of daily briefings.
  • Manage client relationship activities, follow-up processes and CRM/clienteling tasks to maximise retention and lifetime value.
  • Produce routine operational and sales reports, contribute to forecasting and support stock replenishment and allocation decisions.

Qualifications

  • Proven leadership capability with strong coaching and team-development skills.
  • Exceptional customer-service orientation with refined interpersonal skills for a luxury clientele.
  • Commercially minded with a track record of meeting or exceeding sales targets in retail.
  • Highly organised, reliable and able to operate under pressure in a fast-paced retail environment.
  • Flexible availability including evenings, weekends and public holidays; ability to travel occasionally for training if required.
  • Ability to perform physical tasks typical of retail operations (stock handling, long periods on foot).

Skills

Team leadership and coaching Clienteling and luxury customer service Visual merchandising and floor standards Inventory control and loss-prevention Sales reporting and KPI management POS systems and retail operations Scheduling and staff rostering Conflict resolution and performance management

Experience

Typically 3+ years of retail experience with at least 1 year in a supervisory or assistant management role; experience within luxury or premium fashion brands strongly preferred.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management or related field preferred.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.

Culture

Coach blends American design sensibility with modern luxury retail discipline, fostering a collaborative and development-focused store environment. Teams are client-centric and results-driven, with an emphasis on mentoring and professional progression within the wider Tapestry group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.