Coach Assistant Store Manager
- Seniority
- Manager
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house known for its leather goods and modern, accessible luxury aesthetic. Operating globally, Coach is part of Tapestry, Inc., a parent company that includes multiple lifestyle brands; the organization emphasises craftsmanship, brand storytelling and customer-centric retail experiences.
Coach in New York is hiring an Assistant Store Manager to lead store operations, coach teams and drive sales.
Role & Responsibilities
- Support the Store Manager in executing daily store operations to achieve sales targets, operational KPIs and exceptional customer service.
- Lead, coach and motivate the sales team to deliver personalised client experiences and elevate average transaction value.
- Oversee visual merchandising and presentation to maintain brand standards and seasonal floor sets.
- Manage inventory processes including stock replenishment, transfers, cycle counts and shrinkage prevention.
- Drive recruitment, onboarding and development of store team members; conduct performance reviews and create individual development plans.
- Prepare and analyse daily/weekly sales and labour reports, recommending corrective actions to optimise performance.
- Ensure compliance with company policies, cash handling procedures and loss-prevention protocols.
- Coordinate store scheduling, payroll controls and ensure coverage for peak trading periods and events.
Qualifications
- Minimum 2 years' supervisory or assistant manager experience in retail, preferably within premium or luxury brands.
- Proven track record of achieving sales targets and coaching teams to high-performance.
- Strong leadership with excellent interpersonal and communication skills.
- Demonstrable ability to manage inventory and execute visual merchandising standards.
- Flexibility to work retail hours including weekends, evenings and peak holiday periods.
- Legal right to work in the country of employment.
Skills
Experience
At least 2 years of supervisory experience in a retail environment, with measurable achievements in sales growth, team development and operational oversight; luxury or premium brand experience preferred.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management or related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach fosters a modern-luxury retail culture that values craftsmanship, storytelling and elevated client service. The brand emphasises employee development, collaborative teamwork and a commercial approach to retail operations within the Tapestry group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Deputy Store Manager», «Retail Assistant Manager», «Store Supervisor», «Client Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.