Coach Assistant Store Manager

Location
Seniority Manager
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Coach Assistant Store Manager in New York — lead sales, clienteling and store operations for a luxury leather goods brand.

Overview

Coach is a leading American luxury house specializing in leather goods, accessories and ready-to-wear, positioned within the contemporary-luxury segment. The brand is part of Tapestry, a global fashion house that includes several heritage labels. Coach operates a worldwide retail network and places emphasis on craftsmanship, modern design and elevated client experience.

Role & Responsibilities

  • Support the Store Manager in achieving weekly and monthly sales targets through active floor leadership and strategic clienteling.
  • Drive client acquisition, retention and VIP program engagement by coaching the team on personalized service and follow-up best practices.
  • Oversee daily store operations including opening/closing procedures, cash handling, POS reconciliation and visual standards adherence.
  • Lead, mentor and schedule a multidisciplinary retail team; deliver regular coaching, performance feedback and development plans.
  • Execute merchandising directives and seasonal floor moves to maximize sell-through and maintain brand presentation.
  • Manage inventory accuracy and stock replenishment cycles; coordinate transfers, receiving and cycle counts to minimize shrink.
  • Enforce loss-prevention policies and health & safety protocols, investigating incidents and implementing corrective measures.
  • Collaborate with District/Regional management on local marketing initiatives, events and community outreach to increase store traffic.

Qualifications

  • Proven supervisory experience in a luxury or premium retail environment, with demonstrable results against sales KPIs.
  • Strong leadership and people-development capability; experience recruiting, coaching and managing diverse retail teams.
  • Excellent commercial acumen with the ability to analyze daily sales metrics and translate insights into actionable plans.
  • High standards for visual merchandising, client service and operational compliance.
  • Ability to work flexible hours, including evenings, weekends and holidays as required by retail operations.

Skills

Clienteling and CRM-driven selling Visual merchandising execution Inventory management and loss prevention Team leadership, coaching and scheduling Point-of-sale (POS) operations and cash handling Sales forecasting and KPI analysis Microsoft Excel

Experience

Typically 2–4 years of progressive experience in retail sales with at least 1 year in a supervisory or assistant management role within luxury or premium fashion.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management or a related field preferred.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.

Culture

Coach combines heritage craftsmanship with contemporary design sensibilities and a client-centric retail culture. The workplace values professional development, collaborative teamwork and high standards of presentation and service typical of global luxury retail.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.