Coach Assistant Store Manager
- Location
- Livermore California USA
- Employment
- Full-Time
- Seniority
- Supervisor
- Compensation
- $18.50–38.25/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is a luxury lifestyle brand known for modern leather goods and accessories, operating globally as part of the Tapestry group. The brand emphasizes craftsmanship, accessible luxury design, and elevated customer experiences across retail, wholesale and digital channels.
Coach seeks an Assistant Store Manager to partner with the Store Manager in driving sales performance, operational excellence, and team development at San Francisco Premium Outlets. This role blends hands-on sales floor leadership with operational oversight, requiring expertise in omni-channel retail, customer service, and talent development to uphold Coach's luxury service standards.
Role & Responsibilities
- Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed
- Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community
- Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision
- Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
- Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects
Qualifications
- 1+ years of leadership experience in retail or service industries
- Strong customer focus and ability to thrive in a fast-paced environment
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies
- Ability to lift at least 25 lbs. regularly (up to 50 lbs. occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom
Skills
Experience
1+ years of leadership experience in retail or service industries; luxury or fashion background preferred. A combination of education and experience will be considered.
Education
No specific educational requirements stated; a combination of education and experience will be considered.
Workplace
This position is based in Livermore, California, USA, within easy reach of San Francisco.
Compensation
The base compensation for this position ranges from USD 18.50 to USD 38.25 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Coach combines heritage craftsmanship with contemporary retail energy; as part of the Tapestry group the brand places emphasis on team development, high-touch client service and a performance-driven retail culture. Stores cultivate a collaborative environment where employee growth and brand stewardship are priorities.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Manager», «Store Operations Manager», «Retail Assistant Manager», «Associate Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.