Coach Assistant Store Manager
About Coach
Coach is an American luxury accessories brand and part of Tapestry, Inc., recognized for crafted leather goods and contemporary ready-to-wear. As an employer within a major luxury group, Coach emphasizes product quality, elevated client experience, and global retail excellence while offering opportunities to develop within a network of premium fashion maisons.
Coach Assistant Store Manager in New York — lead sales, coaching and store operations for the luxury accessories brand.
Role & Responsibilities
- Support the Store Manager in achieving sales targets, conversion metrics and other store KPIs through daily leadership and targeted coaching.
- Supervise, train and develop retail sales associates to deliver elevated clienteling, personalized service and sustained sales performance.
- Execute visual merchandising standards and maintain compelling store presentation, ensuring product floor-set, signage and housekeeping meet brand guidelines.
- Manage inventory processes including stock replenishment, transfers, stock counts and shrinkage prevention; enforce loss-prevention procedures.
- Oversee store operations: opening/closing, cash handling, scheduling, payroll input and adherence to company policies and local regulations.
- Handle escalated client enquiries and complex service recovery to preserve brand reputation and long-term customer relationships.
- Contribute to local marketing initiatives, events and store-level CRM activity to drive traffic and client acquisition.
Qualifications
- Proven supervisory experience in retail (preferably 2+ years), with a demonstrated record of coaching teams to achieve sales results.
- Experience in luxury or premium fashion retail preferred, with understanding of elevated client service and clienteling techniques.
- Strong retail math skills including sales forecasting, KPI analysis and basic P&L awareness.
- Ability to work flexible hours including evenings, weekends and holidays; valid authorization to work in the hiring country.
- High school diploma or equivalent required; post-secondary education in business, retail management or fashion is preferred.
Skills
Experience
Minimum of 2 years working in retail with at least one year in a supervisory capacity; prior exposure to luxury or premium brand environments strongly preferred. Demonstrated success meeting sales targets, coaching staff, and managing daily store operations is required.
Education
High school diploma or equivalent required; associate degree or diploma in business, retail management, or fashion preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach combines American heritage craftsmanship with contemporary product design, fostering a service-oriented retail culture that prizes personalized client relationships. The workplace encourages professional development, leadership growth and high standards of visual and operational excellence common to global luxury retailers.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Deputy Store Manager», «Retail Assistant Manager», «Retail Floor Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.