Coach Assistant Store Manager

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Location
New YorkNew YorkUSA
Seniority
Manager
Posted
Apr 1, 2026

About Coach

Coach is an American luxury house renowned for its leather goods and accessible-luxury accessories, operating globally and as part of the Tapestry group. The brand combines heritage craftsmanship with contemporary design and offers career pathways across retail operations, merchandising and corporate functions within an internationally-scaled luxury fashion network.

Coach Assistant Store Manager in New York — lead retail operations, coach the sales team and deliver luxury client experiences.

Role & Responsibilities

  • Support the Store Manager in driving sales, achieving KPIs and delivering an elevated client experience consistent with Coach brand standards.
  • Coach, develop and schedule front‑line retail staff; lead by example on selling techniques, clienteling and service recovery.
  • Manage daily store operations including opening/closing procedures, cash handling, POS reconciliation and banking protocols.
  • Oversee inventory control: receive and process stock, execute cycle counts, investigate shrink and enforce loss‑prevention measures.
  • Execute visual merchandising plans and ensure presentation standards, promotional rollouts and product placement are maintained.
  • Analyse sales metrics and labour productivity to make staffing and merchandising recommendations; support store-level planning.
  • Act as on‑floor escalation for client complaints and complex transactions; liaise with regional teams for operational resolutions.
  • Ensure compliance with corporate policies, safety regulations and brand governance in daily activities.

Qualifications

  • Proven supervisory experience in retail, preferably within luxury or premium fashion brands.
  • Demonstrated track record of meeting or exceeding sales targets and developing retail teams.
  • Strong numeracy and organisational skills; comfortable with cash reconciliation and basic financial reporting.
  • Excellent interpersonal skills with a client-focused mindset and the ability to resolve escalated service issues tactfully.
  • Availability to work flexible retail hours including evenings, weekends and holidays.

Skills

Clienteling Visual merchandising Inventory management Loss prevention Sales forecasting and KPI analysis POS systems Microsoft Excel Team coaching and performance management

Experience

Typically 3+ years of progressive retail experience with at least 12 months in a supervisory or assistant management role; experience in luxury or premium apparel/accessories strongly preferred.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management or a related discipline preferred.

Workplace

This position is based in New York, New York, USA.

Culture

Coach blends artisanal craftsmanship with modern, inclusive retail environments; teams are client-obsessed, results-driven and supported by structured training and cross‑functional collaboration within the Tapestry stable. The workplace emphasises personal development, brand pride and polished service execution.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Retail Assistant Manager», «Store Operations Supervisor», «Assistant Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.