Coach Assistant Store Manager
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- Posted
- Apr 1, 2026
About Coach
Coach is a global luxury lifestyle brand renowned for its leather goods and contemporary accessories. Operating within the Tapestry, Inc. portfolio, Coach combines American heritage craftsmanship with modern design and global retail operations, offering colleagues exposure to a dynamic, brand-driven retail environment.
Coach is hiring an Assistant Store Manager in New York. Lead retail operations, drive sales and develop teams for a global luxury accessories brand.
Role & Responsibilities
- Support the Store Manager in achieving sales targets and key performance indicators through daily coaching and team leadership.
- Drive exceptional clienteling and customer service; resolve escalated client issues to preserve brand standards and loyalty.
- Lead salesfloor execution including visual merchandising, product presentation and store standards to ensure an elevated luxury experience.
- Manage operational tasks such as staff scheduling, payroll accuracy, inventory control, receiving and stock replenishment.
- Coach, hire and develop store team members through performance reviews, training plans and on-the-floor mentoring.
- Maintain compliance with company policies, cash handling procedures and loss-prevention protocols; ensure safe opening/closing procedures.
Qualifications
- Proven supervisory or assistant management experience in premium or luxury retail environments.
- Demonstrated ability to coach and develop retail teams to improve sales performance and client experience.
- Strong commercial acumen with experience meeting or exceeding sales KPIs and managing store economics.
- Reliable organizational skills with experience in scheduling, inventory oversight and basic payroll processes.
- Professional presentation and excellent interpersonal skills appropriate to a luxury brand.
Skills
Experience
Typically requires 2–4 years of retail experience with at least one year in a supervisory or lead role within premium, contemporary or luxury retail.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management, hospitality or a related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach cultivates a collaborative, client-centric retail culture that emphasizes craftsmanship, design and elevated service. The workplace prizes professional development and mentorship, offering fast-paced retail roles where commercial performance and personal leadership are rewarded.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Retail Assistant Manager», «Store Supervisor», «Assistant Boutique Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.