Coach Assistant Store Manager
- Seniority
- Manager
- Posted
- Apr 1, 2026
About Coach
Coach is an internationally recognised luxury leather-goods and accessories house, operating a global retail network and positioned within the Tapestry group. The brand blends contemporary design with heritage craftsmanship and maintains a retail culture focused on elevated client service, creative merchandising and commercial discipline.
Coach — Assistant Store Manager in New York, NY. Lead retail operations, coach a luxury sales team and ensure exceptional client experiences.
Role & Responsibilities
- Support the Store Manager in achieving and exceeding sales targets through daily coaching, floor leadership and execution of commercial strategies.
- Lead, develop and motivate sales teams via performance management, one-to-one coaching, and on-the-job training to deliver an exceptional luxury client experience.
- Oversee operational excellence including opening/closing procedures, cash handling, POS reconciliation, inventory accuracy, stock replenishment and shrinkage prevention.
- Execute visual merchandising standards and seasonal floor moves to uphold brand presentation and maximize sell-through.
- Drive clienteling and CRM activities — build and maintain high-value client relationships, manage client data and follow-up to increase retention and conversion.
- Manage staff scheduling, labour control and task delegation to ensure an efficient, compliant and customer-focused store environment.
- Act as brand ambassador on the shop floor, resolving client escalations and ensuring service recovery aligns with brand expectations.
Qualifications
- Proven retail supervisory or assistant management experience in a premium or luxury brand environment.
- Demonstrable leadership and people-development capability with a track record of coaching to sales targets.
- Strong commercial acumen, numeracy and familiarity with retail KPI monitoring (sales per hour, conversion, average transaction value).
- Excellent communication and interpersonal skills; ability to represent the brand with discretion and professionalism.
- Availability for flexible retail hours including weekends, evenings and seasonal peaks; legal authorization to work in the hiring country.
Skills
Experience
Minimum of 2 years’ experience in a supervisory or assistant-management capacity within retail; experience in luxury or premium fashion brands strongly preferred.
Education
High school diploma or equivalent required; tertiary qualification in business, retail management or related discipline preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach fosters a client-centric, performance-oriented retail culture that values craftsmanship, creativity and commercial rigor. The workplace emphasises mentorship, personal development and delivering elevated service consistent with a global luxury brand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Retail Assistant Manager», «Store Supervisor», «Client Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.