Coach Assistant Store Manager
Coach — Assistant Store Manager in New York, NY. Lead retail operations, coach a luxury sales team and ensure exceptional client experiences.
Overview
Coach is an internationally recognised luxury leather-goods and accessories house, operating a global retail network and positioned within the Tapestry group. The brand blends contemporary design with heritage craftsmanship and maintains a retail culture focused on elevated client service, creative merchandising and commercial discipline.
Role & Responsibilities
- Support the Store Manager in achieving and exceeding sales targets through daily coaching, floor leadership and execution of commercial strategies.
- Lead, develop and motivate sales teams via performance management, one-to-one coaching, and on-the-job training to deliver an exceptional luxury client experience.
- Oversee operational excellence including opening/closing procedures, cash handling, POS reconciliation, inventory accuracy, stock replenishment and shrinkage prevention.
- Execute visual merchandising standards and seasonal floor moves to uphold brand presentation and maximize sell-through.
- Drive clienteling and CRM activities — build and maintain high-value client relationships, manage client data and follow-up to increase retention and conversion.
- Manage staff scheduling, labour control and task delegation to ensure an efficient, compliant and customer-focused store environment.
- Act as brand ambassador on the shop floor, resolving client escalations and ensuring service recovery aligns with brand expectations.
Qualifications
- Proven retail supervisory or assistant management experience in a premium or luxury brand environment.
- Demonstrable leadership and people-development capability with a track record of coaching to sales targets.
- Strong commercial acumen, numeracy and familiarity with retail KPI monitoring (sales per hour, conversion, average transaction value).
- Excellent communication and interpersonal skills; ability to represent the brand with discretion and professionalism.
- Availability for flexible retail hours including weekends, evenings and seasonal peaks; legal authorization to work in the hiring country.
Skills
Experience
Minimum of 2 years’ experience in a supervisory or assistant-management capacity within retail; experience in luxury or premium fashion brands strongly preferred.
Education
High school diploma or equivalent required; tertiary qualification in business, retail management or related discipline preferred.
Workplace
This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.
Culture
Coach fosters a client-centric, performance-oriented retail culture that values craftsmanship, creativity and commercial rigor. The workplace emphasises mentorship, personal development and delivering elevated service consistent with a global luxury brand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.