Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury house known for its leather goods, ready-to-wear and accessories, operating within the Tapestry portfolio. As a global retail brand, Coach combines contemporary design with heritage craftsmanship and maintains a broad network of boutiques and department store concessions worldwide, offering structured retail careers and operational roles across its store ecosystem.
Coach is hiring an Assistant Store Manager in New York, NY — lead store operations, sales coaching and luxury client service.
Role & Responsibilities
- Support the Store Manager in achieving sales targets and store KPIs through daily leadership, coaching and active selling.
- Drive exceptional clienteling and personalized service to cultivate long-term relationships and repeat business.
- Lead, mentor and develop sales associates; manage scheduling, performance feedback and coaching plans.
- Ensure visual merchandising standards, seasonal floor sets and brand presentation are executed consistently.
- Oversee inventory control, stock replenishment, receiving processes and cycle counts to minimise shrink.
- Manage opening/closing procedures, cash handling, POS reconciliation and adherence to loss-prevention policies.
- Assist with recruitment, onboarding and training of new team members to maintain service and operational excellence.
- Prepare and deliver concise operational reports, communicate local market intelligence and escalate issues to leadership.
Qualifications
- Proven success in retail sales with demonstrable achievement against targets; experience in premium or luxury retail preferred.
- Prior supervisory or team-lead experience within a store environment, with the ability to coach and develop staff.
- Strong customer-service orientation and aptitude for relationship-based selling (clienteling).
- Excellent communication and interpersonal skills; ability to influence at all levels.
- Availability to work flexible hours, including weekends, evenings and peak retail periods.
Skills
Experience
Typically 2+ years in retail sales with at least 12 months in a supervisory or assistant manager role; prior experience in luxury, contemporary or premium fashion retail strongly preferred.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management, or fashion merchandising preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach fosters a client-centric, team-oriented retail culture where visual excellence and craftsmanship meet commercial rigor. Operating within the Tapestry group, the brand emphasises career development, in-store leadership and an inclusive workplace that rewards initiative and refined customer service.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Retail Assistant Manager», «Sales Floor Supervisor», «Client Experience Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.