Coach Assistant Store Manager

Location
Seniority Manager
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Coach — Assistant Store Manager in New York, NY. Lead boutique operations, drive sales and coach a luxury retail team for the Coach brand.

Overview

Coach is an American luxury accessories and lifestyle brand known for leather goods, craftsmanship and modern design. The brand operates a global retail network and is part of Tapestry, Inc., a parent company that houses several heritage fashion labels. As an employer, Coach emphasizes retail excellence, product knowledge and elevated client service across its boutiques.

Role & Responsibilities

  • Support the Store Manager in daily store operations to deliver sales targets, margin and operational KPIs.
  • Lead, coach and develop sales associates to elevate clienteling, customer service and product knowledge.
  • Drive the boutique’s visual merchandising standards and ensure brand presentation aligns with company directives.
  • Oversee inventory control, cycle counts and loss-prevention procedures to protect stock and profitability.
  • Manage staffing, scheduling and shift coverage to ensure optimum service levels during peak trading hours.
  • Analyse sales performance and prepare actionable plans to increase conversion, average transaction value and client retention.
  • Act as store lead in the manager’s absence and liaise with district/regional management on execution and escalation.

Qualifications

  • Proven supervisory experience in retail, preferably within luxury, premium accessories or apparel segments.
  • Demonstrable track record of achieving sales targets and coaching teams to meet KPIs.
  • Strong customer service orientation with advanced clienteling and relationship-building skills.
  • Ability to organise and prioritise operational tasks, including inventory and merchandising activities.
  • Flexible availability including evenings, weekends and peak holiday periods.

Skills

Team leadership Clienteling Visual merchandising Inventory management Loss prevention Sales KPI management Point of Sale (POS) systems Microsoft Excel

Experience

Typically 2+ years in a supervisory or assistant management role within retail, preferably with experience in luxury or premium brands and a record of driving team performance and sales growth.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management or a related field preferred.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.

Culture

Coach cultivates a client-focused, design-led retail culture that emphasises craftsmanship and accessible luxury. Teams are encouraged to develop product expertise, deliver personalised service and contribute to an inclusive, fast-paced retail environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.