Coach Assistant Store Manager

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Location
New YorkNew YorkUSA
Employment
Full-Time
Seniority
Manager
Posted
Apr 1, 2026

About Coach

Coach is an American luxury fashion house known for modern leather goods and accessories. Operating globally as part of Tapestry, Inc., Coach blends artisanal craft with contemporary design and places emphasis on elevated customer service, retail excellence and career development within a network of flagship stores and boutiques.

Coach is hiring an Assistant Store Manager in New York, NY to lead boutique sales, clienteling and store operations.

Role & Responsibilities

  • Support the Store Manager in achieving sales targets and KPI objectives through daily coaching, sales floor leadership and proactive clienteling.
  • Lead, motivate and develop a sales team by conducting performance reviews, training on brand standards and managing schedules to optimize coverage.
  • Deliver an exemplary client experience by overseeing clienteling programs, VIP servicing, bespoke appointment bookings and relationship cultivation.
  • Manage store operations including cash handling, POS transactions, inventory control, stock replenishment and visual merchandising to maintain brand presentation.
  • Ensure compliance with loss-prevention protocols, health & safety standards and company policies while administering disciplinary or corrective actions as required.
  • Assist with local hiring, onboarding and workforce planning to maintain staffing levels aligned to footfall and seasonal demand.
  • Coordinate in-store events, launches and cross-functional initiatives with regional teams to drive brand awareness and regional sales.

Qualifications

  • Proven supervisory experience in retail, preferably within luxury fashion or premium accessories.
  • Demonstrated track record of meeting or exceeding sales targets and developing sales talent.
  • Strong leadership presence with the ability to coach, motivate and hold team members accountable.
  • Excellent customer service orientation and ability to manage high-value client relationships.
  • Sound knowledge of retail operations including inventory control, cash management and loss prevention.

Skills

Clienteling Visual merchandising Team leadership and coaching Inventory management Point-of-sale (POS) operations KPI analysis and sales forecasting Loss prevention and cash handling

Experience

Typically requires 2+ years of supervisory or assistant manager experience in retail, with preference for candidates who have managed teams in luxury or premium brand environments and who can demonstrate consistent sales performance.

Education

High school diploma or equivalent required; post-secondary education in business, retail management or a related field preferred.

Workplace

This position is based in New York, New York, USA.

Culture

Coach combines heritage craftsmanship with contemporary retail theatre, fostering a collaborative environment where sales excellence and client relationships are central. As part of Tapestry, the brand invests in employee development, mentoring and cross‑brand career mobility within a global luxury group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Assistant Retail Manager», «Boutique Assistant Manager», «Assistant Store Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.