Coach Assistant Store Manager
- Seniority
- Supervisor
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its leather goods, handbags and accessories. As part of the Tapestry group, the brand operates a global retail network and combines heritage craftsmanship with contemporary design. Coach positions itself as a customer-centric, retail-driven employer with an emphasis on product quality, brand presentation and talent development.
Coach is hiring an Assistant Store Manager in New York, NY — lead store operations, drive sales and develop a client-focused retail team.
Role & Responsibilities
- Support the Store Manager in achieving sales targets and store KPIs through daily leadership, coaching and hands-on selling.
- Coach, mentor and develop sales associates to elevate clienteling, conversion and average transaction values.
- Oversee daily store operations including opening/closing procedures, cash handling, payroll administration and staff scheduling.
- Ensure visual merchandising and product presentation adhere to brand standards and promoted seasonal directives.
- Manage inventory control, replenishment processes and loss-prevention activities to protect margin and stock integrity.
- Resolve customer escalations with professionalism, safeguarding the brand experience and customer retention.
- Drive local marketing and clienteling initiatives, including outreach, events and personalized service to high-value clients.
Qualifications
- Proven supervisory experience in luxury or premium retail (typically 2+ years in an assistant manager or senior sales role).
- Demonstrable track record of meeting or exceeding sales targets and managing KPIs.
- Strong people-management skills with experience coaching, scheduling and performance management.
- High level of professionalism and ability to represent a luxury brand in client-facing situations.
- Flexible availability, including evenings, weekends and public holidays as required by retail hours.
Skills
Experience
Minimum of two years' experience in a supervisory or senior sales role within luxury, premium or specialty retail, with measurable results in sales leadership and team development.
Education
High school diploma or equivalent required; associate or bachelor's degree in business, retail management or a related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach cultivates a retail culture that balances heritage craftsmanship with contemporary retail performance. The workplace emphasizes high-quality client service, meticulous visual standards and collaborative team development within a fast-paced, global fashion environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Retail Assistant Manager», «Store Operations Supervisor», «Client Experience Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.