Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Compensation
- $18.50–29/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its leather goods, handbags and accessories. As part of the Tapestry group, the brand operates a global retail network and combines heritage craftsmanship with contemporary design. Coach positions itself as a customer-centric, retail-driven employer with an emphasis on product quality, brand presentation and talent development.
Coach seeks an Assistant Store Manager to partner with the Store Manager in driving sales performance, operational excellence, and team development at its Grapevine Mills location. The role requires leading by example on the sales floor, delivering exceptional customer experiences whilst upholding Coach's service standards, managing omni-channel initiatives, and fostering a collaborative culture. The successful candidate will demonstrate adaptability across multiple responsibilities and implement strategies that contribute to both store success and personal career growth.
Role & Responsibilities
- Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed
- Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community
- Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision
- Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
- Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects
Qualifications
- 1+ years of leadership experience in retail or service industries; luxury or fashion background preferred
- Strong customer focus and ability to thrive in a fast-paced environment
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies
- Strong English language proficiency
- Ability to lift at least 25 lbs regularly (up to 50 lbs occasionally), climb, bend, kneel, and maneuver sales floor and stockroom
Skills
Experience
1 or more years of leadership experience in retail or service industries, with a luxury or fashion background preferred. A combination of education and experience will be considered.
Education
High school diploma or equivalent; further education or relevant certifications considered alongside relevant work experience.
Workplace
This position is based in Grapevine, Texas, USA, within easy reach of Dallas.
Compensation
The base compensation for this position ranges from USD 18.50 to USD 29 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Coach cultivates a retail culture that balances heritage craftsmanship with contemporary retail performance. The workplace emphasizes high-quality client service, meticulous visual standards and collaborative team development within a fast-paced, global fashion environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Operations Manager», «Assistant Store Director», «Retail Operations Manager», «Store Management Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.