Coach Assistant Store Manager

Location
Seniority Manager
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Coach seeks an Assistant Store Manager in New York, NY to lead teams, drive sales, and deliver luxury client experiences.

Overview

Coach is an established American luxury house, known for leather goods, handbags and accessories, and operates a global retail network. The brand is part of Tapestry, Inc., and combines heritage craftsmanship with contemporary design across wholesale and directly operated stores.

Role & Responsibilities

  • Support the Store Manager in achieving sales targets, store KPIs and profitability goals through active selling and leadership.
  • Coach, motivate and develop sales associates; oversee performance management, training and daily team briefings.
  • Deliver exceptional, personalized clienteling and aftercare to cultivate loyalty among high-value customers.
  • Manage visual merchandising and product presentation to maintain brand standards and drive conversion.
  • Oversee inventory control processes, stock replenishment, receiving, and cycle counts to minimise shrink.
  • Create accurate staff schedules, authorise timekeeping, and ensure compliance with labour policies.
  • Lead loss-prevention and safety initiatives; investigate incidents and maintain store security procedures.
  • Prepare and review daily/weekly sales and operational reports; escalate trends and action plans to district leadership.
  • Drive store-level operational excellence including opening/closing procedures, cash handling and POS reconciliations.

Qualifications

  • Proven leadership ability with strong people-management and coaching skills.
  • Commercially driven with a track record of meeting or exceeding sales targets.
  • Strong clienteling aptitude and a polished, service-oriented approach appropriate for luxury retail.
  • Excellent organisational skills with attention to detail in merchandising and inventory control.
  • Flexible availability, including evenings, weekends and holidays; ability to travel occasionally if required.

Skills

Clienteling Visual merchandising Inventory management Loss prevention Team leadership and coaching KPI analysis and sales reporting Point-of-sale (POS) systems CRM platforms Microsoft Excel

Experience

Typically 3+ years of retail experience with at least 1 year in a supervisory or assistant manager role; experience in a luxury or premium brand environment strongly preferred.

Education

High school diploma or equivalent required; bachelor's degree in business, retail management or related field preferred.

Workplace

This position is based in New York, New York, USA. Cerulean lists 1.629 open roles in New York, including 1154 posted recently. The broader New York area accounts for 1.748 active listings on Cerulean, 1172 of which are new. In USA as a whole, Cerulean currently features 3.470 open positions, with 1322 posted this week.

Culture

Coach fosters a client-centric, design-led retail culture that values craft, creativity and commercial rigor. The workplace emphasises team development, professional training and delivering refined customer experiences across a global retail footprint.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.