- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 2, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
The Assistant Store Manager grows sales, elevates customer service, supports sales planning with the Regional Manager, develops employees and oversees inventory, shrinkage, HR records and store service standards. The role requires at least 8 years of retail experience, including 5 years in retail management, and flexible scheduling for evenings, weekends, peak sales periods and high-traffic days, including public holidays.
Role & Responsibilities
- Grow sales and enhance customer service.
- Ensure the store delivers high-quality customer service.
- Work with the Regional Manager to plan and achieve sales targets.
- Provide employee training and development plans.
- Manage inventory and maintain accurate inventory records.
- Reduce shrinkage.
- Ensure all human resources records are accurate and completed on time.
- Identify external factors and emerging trends, and make strategic adjustments in response to change.
- Ensure the store’s service environment meets company standards.
Qualifications
- Bachelor’s degree or above.
- At least 8 years of retail experience, including at least 5 years of retail management experience; experience with mid- to high-end consumer brands is preferred.
- Professional integrity and outstanding leadership skills.
- Excellent coordination, organizational and team-building abilities.
- Strong strategic thinking and problem-solving skills.
- Good English communication skills.
- Ability to work flexible hours according to business needs, including evenings, weekends, peak sales periods and high-traffic days, including public holidays.
Skills
Experience
At least 8 years of retail experience, including at least 5 years of retail management experience; experience with mid- to high-end consumer brands is preferred.
Education
Bachelor’s degree or above.
Workplace
The successful candidate will be located in Nanchang, Jiangxi, China.
Explore jobs in China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Boutique Manager», «Deputy Store Manager», «Retail Operations Supervisor», «Assistant Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.