Coach Assistant Store Manager

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Seniority Supervisor
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Coach Assistant Store Manager role in Huizhou (Huamao Tiandi) — join Coach as an Assistant Store Manager supporting boutique operations and client experience.

Overview

Coach is a contemporary American house renowned for its leather goods and accessible luxury lifestyle products. As part of the Tapestry group, Coach combines heritage craftsmanship with global retail operations and a strong focus on client experience, merchandising excellence, and retail leadership development.

Role & Responsibilities

  • Support the Store Manager in achieving sales targets, margin and KPI objectives through proactive floor leadership and coaching.
  • Coach, motivate and develop sales advisors to deliver elevated clienteling and personalized customer service consistent with the brand standard.
  • Oversee daily store operations including opening/closing procedures, cash handling, POS transactions and reconciliations.
  • Implement visual merchandising directives and maintain boutique standards to maximise product presentation and conversion.
  • Manage inventory control processes, stock replenishment, markdowns and cycle counts to minimise shrinkage.
  • Contribute to local marketing and CRM initiatives, building client files and executing retention activities.
  • Act as the primary on-site leader in the absence of the Store Manager, handling escalations and operational decisions.
  • Ensure compliance with company policies, loss-prevention protocols and health & safety requirements.

Qualifications

  • Proven experience in retail sales within a premium or luxury brand environment.
  • Demonstrated leadership ability with experience coaching and managing a small team.
  • Strong commercial acumen with an ability to read sales reports and act on KPIs.
  • Excellent interpersonal skills and a client-centric approach to build lasting relationships.
  • High integrity in cash handling and inventory management; familiarity with loss-prevention best practices.

Skills

Clienteling Visual merchandising Team leadership and coaching Sales forecasting and KPI analysis Inventory control Loss prevention Point-of-sale (POS) operations Customer relationship management

Experience

Typically 2+ years of retail experience in a premium or luxury environment, including at least one year in a supervisory or assistant manager capacity responsible for coaching and daily boutique operations.

Education

High school diploma required; tertiary education in business, retail management or a related field preferred.

Workplace

This position is based in Huizhou, Guangdong, China, within easy reach of Shenzhen. Cerulean lists 2 open roles in Huizhou, including 1 posted recently. The broader Guangdong area accounts for 176 active listings on Cerulean, 5 of which are new. In China as a whole, Cerulean currently features 1.797 open positions, with 42 posted this week.

Culture

Coach fosters a retail culture anchored in craftsmanship, contemporary design and elevated client service. As part of the Tapestry family, the brand emphasizes internal development, store-level empowerment and a commercially driven yet hospitality-minded workplace.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.