Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Compensation
- €38,000–45,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 21, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks Assistant Store Manager in Hamburg. Lead retail operations, sales strategy, and team development at this luxury fashion flagship location. €38,000–€45,000 annually.
Role & Responsibilities
- Support the Store Manager in achieving sales targets through forecasting, category planning, and KPI monitoring; adjust strategies based on performance data and market insights
- Deliver and enforce Coach Service standards through floor leadership; resolve customer issues promptly and serve as brand ambassador within the store and local community
- Recruit, onboard, and coach team members; foster collaborative team culture and develop strong talent pipeline aligned with brand vision
- Execute omni-channel and digital engagement strategies, including virtual shopping support, clienteling activities, and customer data acquisition; leverage social media trends
- Oversee operational compliance, including scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
- Collaborate with district and corporate leadership to interpret market trends, shape store strategy, and drive cross-functional projects
Qualifications
- Minimum 1+ years of leadership experience in retail or service industries
- Luxury or fashion retail background preferred
- Strong customer focus with ability to thrive in fast-paced environments
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Proficiency in Microsoft Office and retail management systems
- Knowledge of omni-channel services and clienteling strategies
- Strong English language proficiency
Skills
Experience
Minimum 1+ years of leadership experience in retail or service industries; luxury or fashion retail background is preferred. A combination of relevant education and practical experience will be considered.
Education
Not specified; combination of education and experience will be considered.
Workplace
This position is based in Hamburg, Hamburg, Germany.
Compensation
The base compensation for this position ranges from EUR 38,000 to EUR 45,000 per annum.
Benefits
1 paid volunteering day per year; internal mobility and career progression opportunities; learning and development through Ambassador Programme; regular social events; employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme; inclusive and innovative working environment
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Director», «Deputy Store Manager», «Store Operations Manager», «Retail Management Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.