Coach Assistant Store Manager
- Seniority
- Manager
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury leather goods and accessories house and a member of the Tapestry, Inc. portfolio. The brand combines modern sensibility with artisanal craftsmanship and operates a global retail network, placing a strong emphasis on elevated client service, visual identity and retail excellence.
Coach is hiring an Assistant Store Manager in Guiyang, China to lead boutique operations, sales and client experience.
Role & Responsibilities
- Support the Store Manager in all aspects of boutique operations including daily opening/closing procedures, cash handling and loss-prevention protocols.
- Drive and exceed sales targets through active selling, coaching and front-line leadership of the sales team.
- Develop and sustain long-term client relationships through effective clienteling and personalised service.
- Lead visual merchandising implementation and ensure store presentation meets brand standards.
- Manage inventory control, stock replenishment and cycle counts to optimise availability and minimise shrink.
- Recruit, train and develop sales staff, conducting performance reviews and delivering ongoing skills coaching.
- Analyse sales metrics and KPIs to prepare actionable plans for traffic conversion, average transaction value and margin improvement.
- Act as the Store Manager’s delegate in their absence, ensuring continuity of leadership and operational standards.
Qualifications
- Proven retail experience with at least 2–3 years in a supervisory or senior sales role; experience with premium or luxury brands preferred.
- Demonstrated capability to lead, motivate and develop a sales team in a target-driven environment.
- Strong commercial acumen with experience using sales reports and KPIs to drive performance.
- Excellent interpersonal and customer-service skills; ability to cultivate repeat clientele.
- High integrity with a proactive approach to loss prevention and operational compliance.
Skills
Experience
A minimum of 2–3 years’ retail experience with at least one year in a supervisory capacity; prior exposure to luxury or premium retail environments is strongly preferred.
Education
High school diploma or equivalent required; vocational training or tertiary education in business, fashion retail or a related field is advantageous.
Workplace
This position is based in Guiyang, Guizhou, China.
Culture
Coach blends contemporary design with a heritage emphasis on craftsmanship and client service. As part of Tapestry, the brand fosters a retail culture focused on personal development, high-touch client engagement and meticulous store standards.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Retail Assistant Manager», «Boutique Assistant Manager», «Assistant Boutique Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.