Coach Assistant Store Manager

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Partner with the Store Manager on sales forecasting, planning and category initiatives to achieve sales targets; monitor key performance indicators (KPIs) and adjust strategies as needed.
• Grow sales and market share while delivering excellent customer service and ensuring the store meets Coach service standards.
• Create an inclusive, energetic shopping environment; resolve customer issues promptly and serve as a brand ambassador in the store and community.
• Recruit, onboard, coach and develop team members; provide employee training and development plans and foster a collaborative culture and a talent pipeline aligned with the brand vision.
• Support omnichannel engagement, including virtual shopping, clienteling and customer data collection; use social media trends to enhance the customer experience.
• Oversee compliance with store policies and standards, including scheduling, payroll, human resources processes, loss prevention and visual merchandising; maintain store safety and manage vendor relationships.
• Manage inventory and maintain accurate inventory records; reduce shrinkage and ensure HR records are accurate and completed on time.
• Work closely with management and regional managers to interpret market trends, set store strategy, plan and achieve sales goals, share insights with regional and headquarters teams, and deliver cross-functional projects.
• Identify external factors and emerging trends and make strategic adjustments; ensure the store provides a service environment that meets company standards.
• Arrange working hours flexibly according to business needs, including evenings, weekends, peak sales periods, high-traffic days and public holidays.

Qualifications

• Bachelor’s degree or above.
• At least 8 years of retail experience, including at least 5 years in retail management; experience with mid- to high-end consumer brands is preferred.
• Professional integrity and outstanding leadership ability.
• Excellent coordination, organizational and team-building skills.
• Strong strategic thinking and problem-solving skills.
• Good English communication skills.

Skills

Experience

At least 8 years of retail experience, including at least 5 years in retail management; experience with mid- to high-end consumer brands is preferred.

Education

Bachelor’s degree or above.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.