Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 21, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks an Assistant Store Manager at the Dalian Shanshan Outlet in Mainland China to lead store operations, sales performance, and team development.
Role & Responsibilities
- Expand sales market share and elevate customer service excellence across the retail location
- Ensure the store delivers premium customer service experiences aligned with brand standards
- Collaborate with the Regional Manager to plan, execute, and achieve sales targets
- Develop and implement comprehensive employee training and development initiatives
- Manage inventory operations and maintain accurate, timely stock records
- Reduce shrinkage and implement loss prevention protocols
- Ensure all human resources documentation is completed accurately and on schedule
- Identify external market factors and industry trends to inform strategic tactical adjustments
- Maintain the retail environment in compliance with company service and presentation standards
Qualifications
- Bachelor's degree or above
- Minimum 8 years of retail experience, including at least 5 years in retail management
- Prior experience in premium or luxury consumer brands preferred
- Demonstrated professional integrity and exceptional leadership capability
- Excellent coordination, organizational, and team-building skills
- Superior strategic thinking and problem-solving ability
- Proficient English communication skills
Skills
Experience
Minimum 8 years of retail experience, with at least 5 years in a retail management capacity. Background in premium or mid-to-luxury consumer brands is advantageous.
Education
Bachelor's degree or above
Workplace
The role is situated in Dalian, Liaoning, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Store Operations Manager», «Assistant Store Director», «Store Manager – Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.