Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $18.50–31.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 24, 2026
About Coach
Coach is an American luxury fashion house renowned for its leather goods, handbags and accessories, with creative direction led by Stuart Vevers. The brand is part of Tapestry, Inc., a global house of lifestyle brands that emphasizes inclusive culture, product craftsmanship and omnichannel retail innovation.
Coach Assistant Store Manager in Boise, Idaho — lead retail sales, team development and omnichannel operations for the Tapestry brand.
Role & Responsibilities
- Support the Store Manager to achieve sales targets through forecasting, planning and execution of category and promotional initiatives; monitor KPIs and adapt tactics accordingly.
- Deliver exceptional, inclusive customer service on the sales floor; manage guest recovery and act as a visible brand ambassador in-store and within the community.
- Recruit, onboard, coach and develop store team members; build a collaborative culture and maintain a talent pipeline aligned with the brand’s vision.
- Execute omni-channel and digital engagement initiatives including virtual shopping, clienteling and customer data acquisition; leverage social media and digital trends to enhance the guest experience.
- Oversee store operations including scheduling, payroll, HR processes, loss prevention, vendor coordination and adherence to visual merchandising and safety standards.
- Partner with district and corporate leadership to interpret local market trends, shape store strategies and contribute insights to cross-functional projects.
Qualifications
- Minimum of 1+ years of leadership experience in retail or service industries; luxury/fashion experience preferred.
- Proven ability to inspire, motivate and coach teams to exceed performance expectations.
- Strong customer focus with the capacity to perform in a fast-paced, high-traffic retail environment.
- Excellent verbal communication, problem-solving and conflict-resolution skills.
- Proficiency with Microsoft Office and retail systems; familiarity with clienteling and omni-channel retail tools.
- Ability to work a flexible schedule including nights, weekends, peak retail seasons and public holidays.
- Ability to lift regularly at least 25 lbs (occasionally up to 50 lbs) and to climb, bend, kneel and maneuver throughout sales floor and stockroom.
Skills
Experience
Minimum 1+ years of leadership experience in retail or service industries; luxury or fashion retail experience is preferred. A combination of relevant education and experience will be considered.
Education
A combination of education and experience will be considered.
Workplace
This position is based in Boise, Idaho, USA.
Compensation
The base compensation for this position ranges from USD 18.50 to USD 31.50 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance.
Culture
Coach operates within the Tapestry family and emphasizes an inclusive, optimistic workplace that values creativity, courage and customer focus. The brand prioritizes professional development and collaborative team dynamics across its global retail footprint.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Retail Assistant Manager», «Assistant Boutique Manager», «Assistant Retail Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.