Coach Assistant Retail Manager
- Seniority
- Manager
- Posted
- Apr 1, 2026
About Coach
Coach is a global luxury accessories and lifestyle brand known for refined leather goods and contemporary American design. As part of Tapestry, Inc., the brand combines heritage craftsmanship with modern retail experiences, operating boutiques and wholesale channels worldwide. Coach emphasizes client service, creative product storytelling and cross-channel retail excellence.
Coach in New York, NY seeks an Assistant Store Manager to support store operations, drive sales and lead a luxury retail team.
Role & Responsibilities
- Support the Store Manager in achieving sales targets, margin goals and KPIs through daily coaching and performance management.
- Lead and motivate the sales team to deliver exceptional clienteling, personalized service and elevated in-store experiences.
- Oversee store operations including visual merchandising, inventory control, stock replenishment and loss-prevention procedures.
- Manage cashiering, opening/closing procedures and cash reconciliations to ensure accurate financial controls.
- Implement corporate promotions, product launches and local marketing initiatives while maintaining brand standards.
- Recruit, train and develop staff; conduct performance reviews and create development plans to build bench strength.
- Analyze sales metrics and floor performance to identify opportunities and execute corrective actions.
Qualifications
- Proven ability to lead and develop a retail sales team with a focus on coaching and accountability.
- Strong commercial acumen and demonstrated success meeting or exceeding sales targets.
- Excellent interpersonal and communication skills; polished client-facing presence appropriate to luxury retail.
- Flexible availability to work evenings, weekends and holidays as required by store schedule.
- Legal authorization to work in the hiring country.
Skills
Experience
Typically 3+ years of retail experience, including at least 1–2 years in a supervisory or assistant management role within apparel, accessories or luxury retail.
Education
High school diploma or equivalent required; bachelor's degree in business, retail management or a related field preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Coach blends a heritage craftsmanship ethos with contemporary retail dynamism, fostering a collaborative environment where creativity and commercial rigor coexist. The brand values polished client service, professional development and a performance-oriented yet inclusive workplace.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Store Manager», «Deputy Store Manager», «Assistant Store Leader», «Retail Operations Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.