Clinique Director of Public Relations and Influencer Marketing

About Clinique

Clinique, founded in 1968 and part of The Estée Lauder Companies, is a pioneering prestige beauty brand built on dermatologist-developed skincare, rigorous testing, and a promise of effective, individualized care. As an employer, Clinique offers professionals the opportunity to contribute to a globally respected house where science, service, and innovation meet. Its teams are united by a commitment to skin expertise, inclusive beauty, and trusted client relationships, whether in retail, education, marketing, product development, or corporate functions. Employees join a culture that values precision, learning, collaboration, and the confidence that comes from helping people achieve healthy, radiant skin.

Role & Responsibilities

• Identify cultural partnerships, creator-led campaigns, VIP moments, editorial opportunities, stylist advocacy programs, and experiential concepts that generate earned conversation and increase brand talkability.
• Develop earned storytelling strategies that reinforce brand equity, deepen consumer trust, strengthen cultural relevance, and generate awareness, engagement, advocacy, and brand love.
• Lead North American press efforts to drive conversation and coverage around NPLS, hero products, and key brand moments.
• Drive regional LLM strategy aligned with the global approach to support recruitment and Clinique’s brand desirability.
• Support product, brand, and corporate crisis communications management in partnership with internal stakeholders and external PR agencies.
• Lead North American influencer marketing execution across earned and paid partnerships; develop Clinique’s community and establish global influencer tiering models, playbooks, and activation frameworks that set best practices, roles, and KPIs for brands and affiliates.
• Partner with media and social commerce teams to embed influencer best practices and frameworks into integrated communications strategy.
• Oversee measurement and reporting across EMV, share of voice, sentiment, engagement quality, creator efficiency, earned reach, advocacy retention, launch impact, and brand health indicators.
• Lead annual influencer, press, stylist, and advocacy event strategy, including tentpole activations, immersive brand experiences, launch moments, and ongoing relationship-building programs.
• Lead key events and tentpole moments that build awareness and connection within the North American dermatological community.
• Manage regional dermatologist relations with agency support and oversee North American dermatologist sampling strategy.
• Lead influencer, PR, earned media, and advocacy execution in support of 360-degree go-to-market plans.
• Partner with social, integrated media, brand marketing, creative, retail marketing, and sales teams to connect influence and communications strategies to broader brand and business priorities.
• Manage timelines, priorities, and stakeholder alignment across multiple initiatives, applying strong project management, communication, and executional rigor in a fast-paced environment.
• Deliver impactful 360-degree activations that maximize consumer engagement, conversion, and Clinique and retailer objectives through customer-specific earned media marketing plans and activation strategies.
• Support key accounts in executing retail marketing programs, best-in-class new product launches across retail partners, and retailer-exclusive or early-lead strategies.
• Manage influencer, PR, advocacy, communications, and paid influencer programming budgets with Finance, allocating resources to high-impact opportunities.
• Partner with cross-functional colleagues to manage budgets, optimize investments, and support efficient planning and execution of consumer-awareness programs.
• Build strong partnerships across sales, marketing, ecommerce, and external retailer teams to align and successfully execute customer initiatives.
• Partner with global teams to ensure North American strategy aligns with regional consumer and commercial needs and is executed with excellence.
• Guide direct reports and junior team members, supporting their professional growth and alignment with brand goals.
• Champion Clinique’s commitment to inclusion, diversity, and equity within the marketing organization and broader brand initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 8–10 years of experience in PR, influencer marketing, or integrated marketing, preferably in the beauty or consumer goods industries.
• Strong background in influencer marketing, brand partnerships, and consumer engagement strategies.
• Ability to work in a fast-paced, collaborative environment and manage multiple units.
• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management.
• Strong perspective on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution, including relationships with key talent and talent agencies.
• Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets.
• Strong cross-functional collaboration skills, including working with Paid Media, Social, and Insights partners to build integrated campaigns.
• People leadership experience or demonstrated readiness to manage and develop a team.
• Excellent judgment under pressure, particularly during reactive or crisis communications situations.
• Familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools is a plus.

Skills

Experience

8–10 years in PR, influencer marketing, or integrated marketing, preferably in the beauty or consumer goods industries.

Education

Bachelor’s degree in Marketing, Communications, or a related field.

Compensation

The base compensation for this position ranges from USD 124,200 to USD 214,450 per annum.

Benefits

Eligible employees may receive health insurance (medical, dental, and vision), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave, education-related programs, paid holidays, and vacation time. The role is also eligible for a bonus program and participation in the share incentive plan.

Culture

Clinique fosters a science-led, service-oriented workplace where teams are encouraged to combine dermatological expertise with empathy and personalized care. As part of a global prestige beauty environment, the brand values inclusivity, continuous learning, and high standards of professionalism, empowering employees to help clients feel confident in their skin.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.