Clé de Peau Beauté Marketing Executive

Role & Responsibilities

• Execute trade marketing initiatives across department stores, Sephora and boutiques in line with agreed brand and retailer plans.
• Coordinate product launches, promotional mechanics, sampling programmes, seasonal campaigns and retail activations.
• Manage day-to-day implementation of the retail marketing calendar, ensuring activities are delivered accurately and on time.
• Coordinate the production, allocation and deployment of point-of-sale materials (POSM) and retail marketing materials.
• Support visual merchandising implementation and ensure consistency with brand guidelines.
• Work with Retail Operations, Store Managers and retail partners on day-to-day marketing requirements and store readiness.
• Track trade activities and promotional performance, consolidating feedback and identifying opportunities for improvement.
• Plan and execute customer experiences, including workshops, VIP events, facial experiences and brand activations, in line with agreed objectives.
• Execute CRM communications and customer engagement initiatives to support recruitment, engagement and loyalty.
• Coordinate event planning and delivery, including customer recruitment, logistics, materials, vendors and on-site execution.
• Support partnership activations and experiential initiatives that enhance the customer experience.
• Ensure customer-facing activities reflect Clé de Peau Beauté’s luxury service and brand standards.
• Track participation, conversion and engagement results, and support post-activity evaluation.
• Support integrated 360° campaigns and product launches across retail, CRM, PR, digital and experiential channels.
• Manage retailer e-commerce content, product information, promotional mechanics and merchandising across Sephora.sg and other retailer platforms.
• Coordinate digital assets, retailer media requirements and online campaign implementation.
• Coordinate campaign timelines, assets, samples and other execution requirements.
• Liaise with agencies, vendors and internal stakeholders to ensure timely and accurate campaign delivery.
• Support PR, influencer, content and partnership activities as required.
• Maintain marketing calendars, project trackers and campaign documentation.
• Support budget tracking, purchase orders, invoices and vendor administration.
• Consolidate trade, CRM, campaign and e-commerce performance reporting.
• Support post-campaign evaluations and identify executional learnings and opportunities for improvement.
• Manage assigned projects and timelines, proactively flagging risks and resolving day-to-day issues with the Marketing Manager.
• Support continuous improvement of marketing processes and ways of working.

Qualifications

• Bachelor’s degree in Marketing, Business or a related discipline.
• 1–3 years of relevant marketing experience, preferably in beauty, luxury, retail or consumer goods.
• Experience or exposure to trade marketing, retail marketing, customer events, CRM or digital commerce is preferred.
• Strong project coordination and organisational skills, with the ability to manage multiple timelines.
• Detail-oriented, with strong executional discipline and follow-through.
• Good communication and stakeholder management skills.
• Comfortable working with data and tracking campaign and retail performance.
• Proactive, resourceful and adaptable in a fast-paced environment.
• Strong interest in luxury beauty, retail and customer experience.

Skills

Experience

1–3 years of relevant marketing experience, preferably within beauty, luxury, retail or consumer goods.

Education

Bachelor’s degree in Marketing, Business or a related discipline.

Benefits

Shiseido Singapore is certified as a Great Place to Work® in Singapore.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.