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- Posted
- Sep 30, 2026
About Clarins
Founded in Paris in 1954 by Jacques Courtin-Clarins, Clarins is a family-owned beauty house renowned for its plant-inspired skincare, makeup and spa expertise. Combining scientific research with a close understanding of customers’ needs, the brand has built an international presence while preserving its French heritage. As an employer, Clarins brings together specialists across research, product development, manufacturing, retail and corporate functions, united by a commitment to quality and service. Its emphasis on responsible beauty, innovation and long-term stewardship offers a distinctive professional environment for those seeking to contribute to an established beauty house with an entrepreneurial spirit.
Clarins seeks a Marketing Director to lead the complete marketing organization for Germany, developing comprehensive brand strategy and omnichannel go-to-market initiatives for the prestige beauty market. The role encompasses Brand & Product Marketing, CRM, Communications, PR, Trade Marketing, and Activation, with accountability for 360° campaign execution, product launches, and P&L management. The successful candidate will lead cross-functional teams to ensure consistent brand experience across all touchpoints and deliver measurable business impact through strategic positioning and data-driven performance optimization.
Role & Responsibilities
- Develop and execute comprehensive marketing strategy that translates Clarins' global brand vision into a compelling local market presence in Germany
- Lead the complete marketing organization including Brand & Product Marketing, CRM, Communications, PR, Trade Marketing, and Activation functions
- Own 360° marketing campaigns and product launches from strategic planning through successful implementation, ensuring alignment with commercial and digital teams
- Drive budget, P&L, and resource allocation while establishing and monitoring marketing KPIs using data-driven methodologies
- Lead, mentor, and develop marketing teams with clear communication, modern leadership practices, and high standards for collaboration and innovation
- Ensure consistent omnichannel brand experience across all relevant customer touchpoints and channels
- Establish strategic positioning and translate it into measurable, emotionally compelling brand storytelling and product marketing
- Coordinate cross-functional collaboration between Product, Trade, PR, Influencer, and Media teams to create cohesive brand initiatives
Qualifications
- Several years of leadership experience in strategic brand marketing within the beauty industry
- Demonstrated success in developing and executing product launches and go-to-market strategies
- Proven expertise in digital and data-driven marketing with strong omnichannel communication skills
- Experience managing P&L, budgets, and marketing KPIs with strong business acumen and analytical capabilities
- Exceptional communication and leadership skills with ability to inspire teams, drive change, and align diverse stakeholders around shared goals
- Strategic thinking combined with operational excellence in campaign execution
Skills
Experience
Several years of leadership experience in strategic brand marketing within the beauty or prestige goods industry, with demonstrated success in product launches, go-to-market strategy development, and team management at director level.
Education
Not specified
Workplace
The role is situated in Starnberg, Bavaria, Germany — conveniently close to Munich.
Explore jobs in Bavaria or in Germany.
Benefits
Hybrid work arrangement (up to 2 days per week remote from modern office in Starnberg with S-Bahn access; relocation to Munich office planned January 2027); flexible working hours; workation option (up to 10 days annually from EU/EEA/Switzerland after probation); public transportation subsidy and bicycle leasing via JobRad; occupational pension scheme; health management and regular wellness offerings; employee discounts on products; corporate benefits portal access; family & friends discount promotions; additional paid day off on birthday; professional development through product training and personal development programs; regular company events and networking opportunities.
Culture
As a family-owned French beauty group, Clarins combines an entrepreneurial spirit with a culture rooted in botanical expertise, scientific innovation and close attention to customers. Its workplace values collaboration, the transmission of know-how and a shared commitment to responsible beauty, connecting professional excellence with care for people and nature.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Clarins, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Marketing», «Director of Brand Marketing», «Marketing Manager», «Chief Marketing Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.